| Table of Figures | 第1-7页 |
| Table of Mathematical Symbols | 第7-10页 |
| Abstract in Chinese | 第10-11页 |
| Abstract in English | 第11-12页 |
| 1 Introduction | 第12-15页 |
| 2 Economic Foundations of Price Wars - Simple Oligopoly Models | 第15-32页 |
| ·Assumptions of Economic Oligopoly Models | 第15-20页 |
| ·Oligopolistic Markets | 第15-16页 |
| ·Price and Quantity Competition | 第16页 |
| ·Product Differentiation | 第16-18页 |
| ·Cooperation among Firms | 第18-20页 |
| ·Market Equilibrium | 第20页 |
| ·Homogeneous Oligopoly | 第20-25页 |
| ·Cournot Competition | 第20-22页 |
| ·Bertrand Competition | 第22-23页 |
| ·Stackelberg's Model of Market Leadership | 第23-25页 |
| ·Heterogeneous Oligopoly | 第25-32页 |
| ·Hotelling's Model of Localized Competition | 第25-30页 |
| ·Chamberlain's Model of Non-Localized Competition | 第30-32页 |
| 3. How Firms Avoid Price Wars by Cooperating with Each Other | 第32-40页 |
| ·Static Stability of Cooperation | 第32-35页 |
| ·Dynamic Stability of Cooperation | 第35-38页 |
| ·Why Cooperation Fails and Price Wars Emerge | 第38-40页 |
| 4. Influence Factors on the Likelihood of Price Wars | 第40-68页 |
| ·Government Intervention | 第40-46页 |
| ·Competition Policy and Anti Trust Policy | 第40-43页 |
| ·Competition Policy and Industrial Policy | 第43-46页 |
| ·Market Conditions | 第46-62页 |
| ·Market Concentration, Industry Size and Structure | 第46-50页 |
| ·Market Growth | 第50-51页 |
| ·Barriers to Entry and Exit | 第51-53页 |
| ·Strategic Variable in the Market: Price versus Quantity | 第53-55页 |
| ·Capacity Constraints in the Market | 第55页 |
| ·Degree of Product Differentiation in the Market | 第55-59页 |
| ·Asymmetric Time Preferences in the Market | 第59页 |
| ·Heterogeneous Production Costs in the Market | 第59-62页 |
| ·Customer-Related Conditions | 第62-64页 |
| ·Price Sensitivity of Market Demand | 第62-63页 |
| ·Demand Fluctuations | 第63页 |
| ·Customer Segments | 第63-64页 |
| ·Firm-Specific Conditions | 第64-68页 |
| ·Expectations | 第64-65页 |
| ·Time Preference | 第65页 |
| ·Production Costs | 第65-66页 |
| ·Production Capacity | 第66-67页 |
| ·Degree of Product Differentiation | 第67页 |
| ·Product Importance | 第67-68页 |
| ·Financial Condition of the Firm | 第68页 |
| 5 Management Strategies for Price Wars | 第68-77页 |
| ·Analyze the Battleground | 第68-70页 |
| ·Stop the Price War Before it Starts | 第70-74页 |
| ·Initiate a Price War | 第74-75页 |
| ·Respond to a Price War | 第75-77页 |
| ·Protect Your Market Position by Avoiding a Price War | 第75页 |
| ·Protect Your Market Position by Fighting Back | 第75-76页 |
| ·Retreat | 第76-77页 |
| 6 The Case of PPG | 第77-84页 |
| ·Company Description | 第77-78页 |
| ·PPG's Battleground | 第78-81页 |
| ·PPG's Price War Strategy | 第81-84页 |
| 7 Implications for Management | 第84-89页 |
| 8 Implications for Research | 第89-91页 |
| 9 Summary of the Results | 第91-92页 |
| Appendix | 第92-97页 |
| References | 第97-105页 |
| Acknowledgements | 第105-107页 |
