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文化差异对东西方商务谈判的影响

Acknowledgements第3-4页
Abstract in Chinese第4-5页
Abstract in English第5页
Part I Introduction第7-9页
Part II Culture and Cultural Differences第9-14页
    2.1 Definition of Culture第9页
    2.2 Components of Culture第9-11页
    2.3 Cultural Differences and Their Roots第11-14页
Part III An Overview of Business Negotiation第14-18页
    3.1 Definition of Business Negotiation第14页
    3.2 General Process of Negotiation第14-16页
    3.3 Importance of Business Negotiation第16-18页
Part IV Impacts of Cultural Differences on West-Eastern Business Negotiation第18-36页
    4.1 Factors of Culture that Influence Negotiation第18-23页
        4.1.1 Low-context vs. High-context Communication第18-19页
        4.1.2 Individualism vs. Collectivism第19-20页
        4.1.3 Egalitarianism vs. Hierarchy第20-21页
        4.1.4 Results vs. Relationships第21页
        4.1.5 Time Orientation第21-23页
    4.2 How Negotiation Is Affected第23-36页
        4.2.1 Different Understandings of Negotiation第23-25页
        4.2.2 Makeup of Negotiation Team第25-26页
        4.2.3 Pace of Negotiation Process第26-27页
        4.2.4 Non-task Sounding of Negotiation第27-29页
        4.2.5 Task-related Exchange of Information第29-31页
        4.2.6 Decision-making System第31-32页
        4.2.7 Attitude towards Lawyer Used in Negotiation第32-34页
        4.2.8 Forms of Agreement第34-36页
Part V Recommendations for Effective Negotiation第36-39页
    5.1 Understanding Cultural Differences第36页
    5.2 Improving Communication Competence第36-38页
    5.3 Being Patient第38-39页
Part VI Conclusion第39-41页
Bibliography第41-43页
Declaration第43页

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