| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-14页 |
| Chapter 1 Introduction | 第14-20页 |
| 1.1 Research Background and Significance | 第14-16页 |
| 1.1.1 Research Background | 第14-15页 |
| 1.1.2 Research Significance | 第15-16页 |
| 1.2 Research Objectives | 第16-17页 |
| 1.3 Research ideas in this paper | 第17-20页 |
| 1.3.1 Research Framework | 第17-18页 |
| 1.3.2 Research methodology | 第18-20页 |
| 1.3.2.1 Literature research | 第18-19页 |
| 1.3.2.2 Case study | 第19-20页 |
| Chapter 2 Literature review | 第20-34页 |
| 2.1 Diversification strategy theory | 第20-28页 |
| 2.1.1 Background of diversification strategy | 第20-21页 |
| 2.1.2 Theoretical basis, functions, drawbacks and types of diversification strategy | 第21-28页 |
| 2.2 Core of diversification strategy: industry value chain analysis and Profit Poolconstruction | 第28-31页 |
| 2.2.1 Concept of value chain | 第28-29页 |
| 2.2.2 Concept and characteristics of Profit Pool | 第29-30页 |
| 2.2.3 Construction of Profit Pool | 第30-31页 |
| 2.3 Development of diversified business theory and characteristics of Chinese Enterprises | 第31-34页 |
| 2.3.1 Development of the theory of enterprise diversification | 第31-32页 |
| 2.3.2 Characteristics of diversified management of Chinese Enterprises | 第32-34页 |
| Chapter 3 Case description | 第34-51页 |
| 3.1 Industry background | 第34-44页 |
| 3.1.1 Situation of international energy market | 第36-38页 |
| 3.1.2 Situation of domestic energy market | 第38-44页 |
| 3.2 Backgrounds of Southernpec Group | 第44-48页 |
| 3.3 Diversification strategy problem of Southernpec Group | 第48-51页 |
| Chapter 4 Case analysis | 第51-60页 |
| 4.1 Analysis profit pool of value chain in Southernpec Group | 第51-53页 |
| 4.2 Value chain analysis the core competency of Southernpec Group | 第53-60页 |
| Chapter 5 Recommendations | 第60-65页 |
| 5.1 Establish new value chain of Southernpec Group | 第60-62页 |
| 5.2 Adjust diversification strategy in Southernpec Group | 第62-65页 |
| Chapter 6 Conclusions | 第65-70页 |
| 6.1 Conclusions | 第65-67页 |
| 6.2 Implications and limitations | 第67-70页 |
| Reference | 第70-71页 |
