| Abstract | 第1-4页 |
| 摘要 | 第4-7页 |
| Introduction | 第7-9页 |
| Chapter One Literature Review | 第9-19页 |
| ·Previous Studies on Commercial Advertisement | 第9-15页 |
| ·Definitions of Advertisement | 第9-10页 |
| ·Classifications of Advertisement | 第10-12页 |
| ·Relevant Studies on Commercial Advertisement Abroad | 第12-13页 |
| ·Relevant Studies on Commercial Advertisement at Home | 第13-15页 |
| ·Previous Studies on Meaning Construction Based on Conceptual Integration Theory | 第15-19页 |
| ·Relevant Studies on Meaning Construction Based on Conceptual Integration TheoryAbroad | 第15-16页 |
| ·Relevant Studies on Meaning Construction Based on Conceptual Integration Theoryat Home | 第16-19页 |
| Chapter Two Theoretical Framework and Methodology | 第19-29页 |
| ·Conceptual Integration Theory | 第19-26页 |
| ·Mental Space Theory | 第20-21页 |
| ·Network Model of Conceptual Integration | 第21-24页 |
| ·Four Types of Conceptual Integration Network | 第24-26页 |
| ·Methodology | 第26-29页 |
| ·Data Source | 第27页 |
| ·Research Questions | 第27-28页 |
| ·Procedure | 第28-29页 |
| Chapter Three A Study of Meaning Construction of Commercial AdvertisementBased on Conceptual Integration Theory | 第29-61页 |
| ·Explanatory Power of Conceptual Integration Theory for Commercial Advertisement | 第29-33页 |
| ·Meaning Construction of Mercedes-Benz Advertisement inNetworks | 第33-46页 |
| ·Mercedes-Benz Advertisements in Simplex Network | 第33-37页 |
| ·Mercedes-Benz Advertisements in Mirror Network | 第37-40页 |
| ·Mercedes-Benz Advertisements in Single-scope Network | 第40-43页 |
| ·Mercedes-Benz Advertisements in Double-scope Network | 第43-46页 |
| ·Meaning Construction of Audi Advertisement in Networks | 第46-56页 |
| ·Audi Advertisements in Simplex Network | 第46-48页 |
| ·Audi Advertisements in Mirror Network | 第48-50页 |
| ·Audi Advertisements in Single-scope Network | 第50-52页 |
| ·Audi Advertisements in Double-scope Network | 第52-56页 |
| ·Factors Impacting the Meaning Construction of Commercial Advertisement | 第56-61页 |
| ·Context | 第56-58页 |
| ·Cultural Model | 第58-59页 |
| ·Individual Cognitive Abilities | 第59-61页 |
| Chapter Four Discussion | 第61-64页 |
| ·Major Findings | 第61-62页 |
| ·Limitations | 第62-63页 |
| ·Suggestions | 第63-64页 |
| Conclusion | 第64-66页 |
| Acknowledgements | 第66-67页 |
| Bibliography | 第67-71页 |
| Appendix | 第71-79页 |
| 作者简介 | 第79页 |
| 攻读硕士学位期间研究成果 | 第79页 |
