| Abstract | 第1-12页 |
| 摘要 | 第12-15页 |
| List of Abbreviations | 第15-16页 |
| List of Figures and Tables in this Thesis | 第16-17页 |
| Chapter One Introduction | 第17-20页 |
| ·Purpose of the present research | 第17-18页 |
| ·Significance of the present research | 第18页 |
| ·The outline of the present research | 第18-20页 |
| Chapter Two Literature Review | 第20-35页 |
| ·A basic and brief overview of netspeak | 第20-22页 |
| ·A general introduction of the Internet | 第20页 |
| ·The definition of netspeak | 第20-22页 |
| ·A brief retrospect of netspeak research | 第22-27页 |
| ·Research abroad | 第22-25页 |
| ·General retrospect | 第22-24页 |
| ·Crystal’s research | 第24-25页 |
| ·Research at home | 第25-27页 |
| ·Research in Memetics and language | 第27-32页 |
| ·Memetic research in language abroad | 第27-30页 |
| ·Conscious Self beyond memes | 第30-31页 |
| ·Memetic research in language at home | 第31-32页 |
| ·Language and identity | 第32-35页 |
| Chapter Three Theoretical Frameworks | 第35-44页 |
| ·Meme and Memetics | 第35-40页 |
| ·Definition of the term “meme” | 第35-36页 |
| ·Memetic imitation | 第36-37页 |
| ·Concepts about memes | 第37-39页 |
| ·Memes and genes | 第37-38页 |
| ·Genotype and phenotype | 第38页 |
| ·Strong meme and weak meme | 第38-39页 |
| ·Characteristics for successful replicators | 第39-40页 |
| ·Identity construction | 第40-42页 |
| ·The definition of identity | 第40-41页 |
| ·Identity in virtual environment | 第41页 |
| ·The categorization of identity | 第41-42页 |
| ·Identity construction and conscious minds | 第42-44页 |
| Chapter Four Research Design | 第44-48页 |
| ·Research questions | 第44页 |
| ·The subject and object of the present research | 第44-45页 |
| ·Research methodology and data collection | 第45-48页 |
| Chapter Five The Spread of netspeak as the result of self-replication and self-transmission | 第48-73页 |
| ·Netspeak and memes | 第48页 |
| ·Characteristcs of netspeak | 第48-49页 |
| ·Ways for netspeak to be replicated and transmitted | 第49-50页 |
| ·The same core content being inherited in various forms | 第49-50页 |
| ·The identical set pattern being followed by different contents | 第50页 |
| ·Netspeak, surviving from Dawkins’criteria | 第50-51页 |
| ·Netspeak, surviving from the four stages of meme selection | 第51-71页 |
| ·Assimilation | 第52-57页 |
| ·Distinctiveness and Novelty | 第52-54页 |
| ·Simplicity | 第54-56页 |
| ·Other memtic selection criteria | 第56-57页 |
| ·Retention | 第57-63页 |
| ·Conformity | 第58-61页 |
| ·Other selection criteria | 第61-63页 |
| ·Expression | 第63-69页 |
| ·The expressivity of traditional language | 第63-64页 |
| ·Non-verbal communication | 第64页 |
| ·The expressivity of netspeak | 第64-69页 |
| ·Transmission | 第69-71页 |
| ·New medium of the Internet | 第70页 |
| ·The publicity of netspeak | 第70-71页 |
| ·Summary | 第71-73页 |
| Chapter Six The Spread of netspeak as the result of identity construction | 第73-96页 |
| ·Subjectivity of young netizens | 第73-74页 |
| ·Netspeak for identity construction | 第74-75页 |
| ·Motivation attribution in identity construction | 第75-77页 |
| ·Psychological need for group solidarity | 第75-76页 |
| ·Psychological need for individualism | 第76-77页 |
| ·The mechanism of identity construction | 第77-89页 |
| ·Linguistic variation and identity constructing | 第77-87页 |
| ·At the lexical level | 第78-82页 |
| ·At the level of paralinguistic symbols | 第82-85页 |
| ·At the sentential and discursive level | 第85-87页 |
| ·Anonymity and identity constructing | 第87-89页 |
| ·Types of identity construction | 第89-95页 |
| ·A distinctive identity | 第89-91页 |
| ·A modern identity | 第91-92页 |
| ·A humorous and funny identity | 第92-93页 |
| ·A young and cute identity | 第93-95页 |
| ·Summary | 第95-96页 |
| Chapter Seven Conclusion | 第96-98页 |
| ·Findings of the present research | 第96-97页 |
| ·Limitations of the present research | 第97页 |
| ·Suggestions for the future research | 第97-98页 |
| Reference | 第98-105页 |
| Appendix I Abrreviations and numbers | 第105-106页 |
| Appendix II Frequently used smileys | 第106-107页 |
| Appendix III Acronyms | 第107-109页 |
| Acknowledgements | 第109页 |
