| 摘要 | 第1-6页 |
| ABSTRACT | 第6-11页 |
| Introduction | 第11-15页 |
| ·The Significance of the Study | 第11-13页 |
| ·Outline | 第13-15页 |
| Chapter Ⅰ Review of the Studies of Intercultural Communication and Etiquette | 第15-25页 |
| ·Cross-cultural Communication | 第15-22页 |
| ·Definition of Cross-cultural Communication | 第15-16页 |
| ·Cross-cultural Communication Study Abroad | 第16-19页 |
| ·Cross-cultural Communication Study in China | 第19-22页 |
| ·Studies on Etiquette | 第22-25页 |
| Chapter Ⅱ Relationship Between Culture, Communication and Business Etiquette | 第25-37页 |
| ·Study on Culture, Communciation and Business Etiquette | 第25-34页 |
| ·The Definition and Characteristics of Culture | 第25-27页 |
| ·The Definition and Characteristics of Communication | 第27-29页 |
| ·The Definition and Characteristics of Business Etiquette | 第29-34页 |
| ·Relationship Between Culture, Communication and Business Etiquette | 第34-37页 |
| ·Culture and Communication | 第34-35页 |
| ·Communication and Business Etiquette | 第35-37页 |
| Chapter Ⅲ Cultural Difference Between Chinese and Westerners in Business Communication | 第37-51页 |
| ·Chinese and Western Cultural Backgrounds | 第37-40页 |
| ·Cultural Characteristic of China | 第37-39页 |
| ·Cultural Characteristic of Western Countries | 第39-40页 |
| ·Cultural Difference Between Chinese and the Westerners in Business Communication | 第40-51页 |
| ·Collectivistic Culture vs.Individualistic Culture | 第41-42页 |
| ·High-context Culture vs.Low-context Culture | 第42-44页 |
| ·High Power Distance vs.Low Power Distance | 第44-46页 |
| ·P-time system vs.M-time system | 第46-48页 |
| ·Concept of Face | 第48-51页 |
| Chapter IV Comparison of Business Etiquette between Chinese and Westners | 第51-86页 |
| ·Comparison of Etiquette for Business Greeting | 第51-73页 |
| ·Forms of Address | 第51-59页 |
| ·Address System Used in Business Activities | 第53-56页 |
| ·Difference in Forms of Address in Business Activities | 第56-59页 |
| ·Greetings | 第59-64页 |
| ·Types of Greeting in Business Activities | 第59-62页 |
| ·Comparison in Greeting Norms in Business Activities | 第62-64页 |
| ·Introduction | 第64-68页 |
| ·Conducting Introduction in Business Activities | 第64-67页 |
| ·Comparison in Introduction Formula in Business Activities | 第67-68页 |
| ·Business Cards | 第68-73页 |
| ·Etiquette of Offering and Receiving Business Cards in Business Activities | 第69-71页 |
| ·Comparison in Etiquette of Business Cards in Business Activities | 第71-73页 |
| ·Comparison of Etiquette for Business Visiting | 第73-79页 |
| ·Etiquette for Business Visiting | 第73-76页 |
| ·The Comparison in Etiquette of Business visiting | 第76-79页 |
| ·Comparison of Etiquette for Business Negotiation | 第79-86页 |
| ·Basic Principles of Business Negotiation | 第80-81页 |
| ·Etiquette for Business Negotiation | 第81-84页 |
| ·The Comparison in Etiquette of Business Negotiation | 第84-86页 |
| Conclusion | 第86-89页 |
| Bibliography | 第89-95页 |
| Acknowledgement | 第95-96页 |
| 攻读硕士学位期间主要研究成果目录 | 第96页 |
