| Table of Contents | 第2-5页 |
| 1. Abstract in Chinese (摘要) | 第5-7页 |
| 2. Abstract | 第7页 |
| 3. Introduction | 第8-15页 |
| 3.1 Idea Generation | 第8-9页 |
| 3.2 Objective of the Research | 第9-10页 |
| 3.3 Plan of Action | 第10页 |
| 3.4 Industry Definition Premise | 第10-11页 |
| 3.5 Firm Selection and Segmentation of the Consulting Industry | 第11-13页 |
| 3.6 Geographical Premise | 第13-15页 |
| 4. Geographical Expansion of Management Consulting Firms | 第15-27页 |
| 4.1 Literature Review | 第15-16页 |
| 4.2 Stakeholder Analysis | 第16-17页 |
| 4.3 Reasons for Expansion | 第17-22页 |
| 4.4 Ex-Post Measures to Assess the Rationale of Geographical Expansion | 第22-23页 |
| 4.5 Options for Expansion and Followed Patterns | 第23-25页 |
| 4.6 Management Consulting Firms' Methodology Approaches in Internationalization | 第25-27页 |
| 5. Management Consulting Market in South East Asia | 第27-68页 |
| 5.1 Historical Perspective | 第27-32页 |
| 5.2 Claimed Reasons for Expansion in the South-East Asian Market | 第32-34页 |
| 5.3 Analysis of the Current South-East Asian Market | 第34-54页 |
| 5.4 Analysis on Economic and Social Indicators Related to Consultancies Entry in the South East Asian Market | 第54-68页 |
| 6. Methodology for Market Entrance | 第68-83页 |
| 6.1 Objectives of Management Consulting Firms | 第69页 |
| 6.2 Measures to Understand the Market Potential to satisfy the Objectives | 第69-72页 |
| 6.3 Obstacles and Enablers for the Reaping of Market Potential | 第72-74页 |
| 6.4 Tentative Market Potential Assessment Framework | 第74-76页 |
| 6.5 Mode of Entry | 第76-77页 |
| 6.6 Location of Entrance and further Business-Plan Like Considerations | 第77页 |
| 6.7 Tentative Application of the Methodology | 第77-83页 |
| 7. Further Insights on Related Issues | 第83-93页 |
| 7.1 Effect of Positioning of Management Consulting Firms on the Methodology | 第83-91页 |
| 7.2 Issue of Data Finding: Why Do Consultancies Offer So Little Data Publicly? | 第91-93页 |
| 8. Conclusion | 第93-94页 |
| 9. Ideas for Future Research | 第94-96页 |
| 10. Bibliography | 第96-102页 |
| 10.1 Research Papers | 第96-99页 |
| 10.2 Interviews | 第99页 |
| 10.3 Websites | 第99-100页 |
| 10.4 Articles | 第100页 |
| 10.5 Databases | 第100-102页 |
| Acknowledgements | 第102-103页 |
