| Acknowledgement | 第4-5页 |
| Abstract | 第5页 |
| 摘要 | 第6-15页 |
| Chapter I Introduction | 第15-21页 |
| 1.1 Research background | 第15-17页 |
| 1.2 Research significance | 第17-18页 |
| 1.3 Research Methods | 第18-19页 |
| 1.4 The structure of thesis | 第19-21页 |
| Chapter II Literature Review | 第21-35页 |
| 2.1 Core concept | 第21-22页 |
| 2.2 The e-commerce model of automobile | 第22-29页 |
| 2.2.1 The definition and connotation of automobile e-commerce | 第22-23页 |
| 2.2.2 The development level of automobile e-commerce | 第23-24页 |
| 2.2.3 The participant role of automobile e-commerce | 第24-25页 |
| 2.2.4 The development mode of automobile e-commerce | 第25-29页 |
| 2.3 The conflicts between automobile e-commerce and traditional channels | 第29-34页 |
| 2.3.1 The conflict types and reasons of automobile e-commerce and traditionalchannels | 第29-30页 |
| 2.3.2 The conflict solutions of automobile e-commerce and traditional channels | 第30-31页 |
| 2.3.3 The analysis of the conflicts between network marketing and traditionalchannels on the basis of game theory | 第31-32页 |
| 2.3.4 The solutions of channel conflicts based on channel power | 第32-34页 |
| 2.4 Business Model Canvas analytical method | 第34-35页 |
| Chapter III Case Analysis | 第35-42页 |
| 3.1 Company Profile | 第35-37页 |
| 3.1.1 Historical Evolution | 第35页 |
| 3.1.2 Development and growth | 第35-36页 |
| 3.1.3 Market shares | 第36-37页 |
| 3.1.4 Future objectives and channel strategy | 第37页 |
| 3.2 The channel of D company’s dealers | 第37-38页 |
| 3.3 The data marketing and e-commerce business of D company | 第38-42页 |
| 3.3.1 The introduction of the e-commerce business in D company | 第38-39页 |
| 3.3.2 The development strategy of the e-commerce business in D company | 第39页 |
| 3.3.3 The business model of the e-commerce in D company | 第39-40页 |
| 3.3.4 The development of e-commerce business in D company | 第40-42页 |
| Chapter IV Case Analysis | 第42-49页 |
| 4.1 The Analysis of PEST Environment in D Company | 第42-44页 |
| 4.2 The analysis of BMC business model canvas | 第44-45页 |
| 4.3 The analysis of the development mode of e-commerce business in D company | 第45-49页 |
| 4.3.1 The problems of positioning the key part of e-commerce | 第45-47页 |
| 4.3.2 The business model of e-commerce is not clear | 第47-49页 |
| Chapter V Solutions of the E-Commerce in D Company | 第49-57页 |
| 5.1 The change of positioning the subject of e-commerce-the integration ofe-commerce and channels | 第49-50页 |
| 5.2 The adjustment of the business model in e-commerce | 第50-57页 |
| 5.2.1 New value proposition - Automobile Services in the era of mobileInternet | 第50-51页 |
| 5.2.2 The adjustment of key business - personalized, convenient andtime-saving services | 第51页 |
| 5.2.3 The implementation of core resources-the Internet in the entire businesschain is upgraded | 第51-55页 |
| 5.2.4 Partner network relationships - new responsibilities and managementmethods of channels | 第55-57页 |
| Chapter VI Conclusion and the further research | 第57-59页 |
| 6.1 The main conclusions | 第57-58页 |
| 6.2 The further researches | 第58-59页 |
| REFERENCE | 第59-60页 |
