| 摘要 | 第1-5页 |
| Abstract | 第5-18页 |
| LIST OF ABBREVIATIONS | 第18-19页 |
| 1. INTRODUCTION | 第19-30页 |
| ·A brief overview to the study | 第19-20页 |
| ·Ethics,social responsibility initiatives and economic development in Sri Lanka | 第20-21页 |
| ·Background to the study | 第21-23页 |
| ·Problem statement | 第23-26页 |
| ·Research questions | 第26页 |
| ·Research objectives | 第26-27页 |
| ·Originality | 第27页 |
| ·Significance of the study | 第27-28页 |
| ·Scope and limitations of the study | 第28-29页 |
| ·Chapter organization | 第29-30页 |
| 2. LITERATURE REVIEW | 第30-92页 |
| ·Chapter overview | 第30页 |
| ·An overview of the construct of PRESOR | 第30-35页 |
| ·Conceptualization of PRESOR | 第30-31页 |
| ·The importance of PRESOR in ethical decision making in marketing | 第31-33页 |
| ·Factors related to PRESOR | 第33-34页 |
| ·Measuring PRESOR | 第34-35页 |
| ·Belief in a just world as an antecedent of PRESOR | 第35-40页 |
| ·Conceptualization of belief in a just world | 第35页 |
| ·Relationship between belief in a just world and PRESOR | 第35-39页 |
| ·Measuring belief in a just world | 第39-40页 |
| ·Idealism and relati vism as antecedents of PRESOR | 第40-46页 |
| ·Conceptualization of idealism and relativism | 第40-41页 |
| ·Idealism,relativism and ethical concerns of decision makers | 第41-42页 |
| ·Relationship between both idealism and relativism versus PRESOR | 第42-45页 |
| ·Measuring idealism and relativism | 第45-46页 |
| ·Machiavellianism as an antecedent of PRESOR | 第46-52页 |
| ·Conceptualization of Machiavellianism | 第46-47页 |
| ·Relationship between Machiavellianism and PRESOR | 第47-51页 |
| ·Measuring Machiavellianism | 第51-52页 |
| ·Locus of control as an antecedent of PRESOR | 第52-55页 |
| ·Conceptualization of locus of control | 第52页 |
| ·Relationship between locus of control and PRESOR | 第52-55页 |
| ·Measuring locus of control | 第55页 |
| ·Ethical sensitivity as a mediator of the relationship between belief in a just world and PRESOR | 第55-59页 |
| ·Conceptualization of ethical sensitivity | 第55-56页 |
| ·How ethical sensitivity mediates the relationship between belief in a just world and PRESOR | 第56-59页 |
| ·Measuring ethical sensitivity | 第59页 |
| ·Ethical sensitivity as a mediator of the relationship between idealism and relativism versus PRESOR | 第59-62页 |
| ·How ethical sensitivity mediates the relationship between idealism and PRESOR | 第59-61页 |
| ·How ethical sensitivity mediates the relationship between relativism and PRESOR | 第61-62页 |
| ·Ethical sensitivity as a mediator of the relationship between Machiavellianism and PRESOR | 第62-64页 |
| ·How ethical sensitivity mediates the relationship between Machiavellianism and PRESOR | 第62-64页 |
| ·Ethical sensitivity as a mediator of the relationship between locus of control and PRESOR | 第64-66页 |
| ·How ethical sensitivity mediates the relationship between locus of control and PRESOR | 第64-66页 |
| ·Ethical corporate culture as an antecedent of PRESOR | 第66-70页 |
| ·Conceptualization of ethical corporate culture | 第66页 |
| ·Relationship between ethical corporate culture and PRESOR | 第66-69页 |
| ·Measuring ethical corporate culture | 第69-70页 |
| ·Ethical sensitivity as a mediator of the relationship between ethical corporate culture and PRESOR | 第70-71页 |
| ·Perceived relationship between ethical behavior and career success as an antecedent of PRESOR | 第71-74页 |
| ·Conceptualization of ethical behavior and career success | 第71-72页 |
| ·How ethical behavior and career success mediates the relationship between ethical corporate culture and PRESOR | 第72-74页 |
| ·Measuring ethical behavior and career success | 第74页 |
| ·Organizational commitment as a mediator of the relationship between ethical corporate culture and PRESOR | 第74-77页 |
| ·Conceptualization of organizational commitment | 第74页 |
| ·How organizational commitment mediates the relationship between ethical corporate culture and PRESOR | 第74-76页 |
| ·Measuring organizational commitment | 第76-77页 |
| ·Relationship (marketing) orientation as a mediator of the relationship between ethical corporate culture and PRESOR | 第77-81页 |
| ·Conceptualization of relationship (marketing) orientation | 第77页 |
| ·How relationship (marketing) orientation mediates the relationship between ethical corporate culture and PRESOR | 第77-80页 |
| ·Measuring relationship (marketing) orientation | 第80-81页 |
| ·Perceived competitive intensity as an antecedent of PRESOR | 第81-84页 |
| ·Conceptualization of perceived competitive intensity | 第81页 |
| ·Relationship between perceived competitive intensity and PRESOR | 第81-82页 |
| ·Measuring perceived competitive intensity | 第82-83页 |
| ·Relationship marketing orientation as a mediator of the relationship between perceived competitive intensity and PRESOR | 第83-84页 |
| ·Potential moderators of ethical sensitivity and PRESOR relationship | 第84-85页 |
| ·Gender as a moderator | 第84-85页 |
| ·Potential moderators of ethical corporate culture and PRESOR relationship | 第85-90页 |
| ·Industry type as a moderator | 第85页 |
| ·How industry type moderates the relationship between ethical corporate culture and PRESOR | 第85-90页 |
| ·Proposed Research Model | 第90-92页 |
| 3. RESEARCH METHODOLOGY | 第92-122页 |
| ·Chapter overview | 第92页 |
| ·Study setting | 第92-94页 |
| Nature of the study | 第92-93页 |
| Type of investigation | 第93页 |
| Researcher interference | 第93页 |
| Time horizon | 第93-94页 |
| ·Study design | 第94页 |
| ·Study sampling procedure | 第94-97页 |
| ·Measurement | 第97-112页 |
| ·Overview of the measurement process | 第97-98页 |
| ·Operationalization of variables | 第98-111页 |
| ·Operational definitions | 第98-99页 |
| ·Operational definitions for independent variables | 第99-106页 |
| Belief in a just world | 第99-100页 |
| Idealism | 第100页 |
| Relativism | 第100-101页 |
| Machiavellianism | 第101-102页 |
| Locus of control | 第102-103页 |
| Ethical corporate culture | 第103-105页 |
| Perceived competitive intensity | 第105-106页 |
| ·Operational definitions for intervening/mediating variables | 第106-108页 |
| Ethical sensitivity | 第106页 |
| Ethical behavior and career success | 第106-107页 |
| Organizational commitment | 第107-108页 |
| Relationship(marketing)orientation | 第108页 |
| ·Operational definitions for moderator variables | 第108-110页 |
| Gender | 第108-109页 |
| Industry category | 第109页 |
| Age | 第109页 |
| Education | 第109-110页 |
| Length of Service with the current ifrm | 第110页 |
| Length of total business expeirence | 第110页 |
| ·Operational definition for the dependent variable | 第110-111页 |
| ·Instrumentation | 第111-112页 |
| Instrument | 第111页 |
| Validity and reliability of instruments | 第111-112页 |
| ·Data collection | 第112-113页 |
| ·Method of data analysis | 第113-122页 |
| ·Editing,coding and entering data | 第113-115页 |
| ·Describing sample profile | 第115页 |
| ·Examining data | 第115-117页 |
| ·Testing hypotheses and research model | 第117-122页 |
| 4. DATA ANALYSIS AND PRESENTATION | 第122-188页 |
| ·Chapter overview | 第122-124页 |
| Stage one:Describing the actual sample | 第122页 |
| Stage two:Examining data | 第122-123页 |
| Stage three:Reliability assessment of instruments | 第123页 |
| Stage four:Testing of hypotheses and research model | 第123-124页 |
| ·Stage one:Describing the actual sample | 第124-133页 |
| Response rate | 第124-125页 |
| Respondent profile | 第125页 |
| Gender distribution of respondents | 第125-126页 |
| Age distribution of respondents | 第126-127页 |
| Educational attainment of respondents | 第127-129页 |
| Religious observance | 第129-130页 |
| Years of experience with the firm | 第130-131页 |
| Total business experience | 第131-132页 |
| Position currently hold in the organization | 第132页 |
| Industry category | 第132-133页 |
| ·Stage two:Examining data | 第133-142页 |
| ·Stage three:Reliability assessment of instruments | 第142-144页 |
| ·Stage four:Testing of hypotheses and the research model | 第144-188页 |
| 5. FINDINGS,IMPLICATIONS,FUTURE RESEARCH DIRECTIONS AND CONCLUSIONS | 第188-206页 |
| ·Summary of findings | 第188-199页 |
| ·Managerial implications | 第199-202页 |
| ·Future research directions | 第202-204页 |
| ·Conclusion | 第204-206页 |
| Acknowledgement | 第206-207页 |
| References | 第207-233页 |
| Appendix A:Publications | 第233-234页 |
| Appendix B:Questionnaire and Covering letter | 第234-246页 |
