| ACKNOWLEDGEMENT | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-17页 |
| Chapter 1 Introduction | 第17-27页 |
| 1.1 Background, purpose and significance of the study | 第17-20页 |
| 1.1.1 Research Background | 第17-18页 |
| 1.1.2 The Research Significance | 第18-20页 |
| 1.2 The research status at home and abroad | 第20-23页 |
| 1.2.1 Foreign research status | 第20-21页 |
| 1.2.2 Domestic research status | 第21-23页 |
| 1.3 The research content and the thesis structure | 第23-27页 |
| 1.3.1 The research content and the method | 第23-25页 |
| 1.3.2 Thesis structure | 第25-27页 |
| Chapter 2 Literature review | 第27-36页 |
| 2.1 The key account management (KAM) theory | 第27-32页 |
| 2.2 The development overview of the key account management (KAM) | 第32-34页 |
| 2.3 The instructions of the internal control application of the enetrprise | 第34-36页 |
| Chapter 3 Case description | 第36-46页 |
| 3.1 The current situation of the key account management (KAM) in the electronicmanufacturing service (EMS) industry | 第36-41页 |
| 3.1.1 The electronic manufacturing services (EMS) enterprise opportunitiesin China | 第37-39页 |
| 3.1.2 The challenges of the electronics manufacturing services (EMS) enterprise in China | 第39-41页 |
| 3.2 The Overview of Flextronics Corporation | 第41-44页 |
| 3.3 The key issue of Flextronics key account management (KAM) | 第44-46页 |
| Chapter 4 The Case analysis | 第46-57页 |
| 4.1 The traditional organization structure causes Flextronics customer loss | 第46-50页 |
| 4.2 The poor information technology management causes Flextronics customerloss | 第50-52页 |
| 4.3 The poor production capability causes Flextronics customer loss | 第52-57页 |
| Chapter 5 The improvement action of the key account management (KAM) | 第57-65页 |
| 5.1 The reengineering of the organiztion structure of the enetrprise | 第57-62页 |
| 5.2 The information technology development of the enterprise | 第62-63页 |
| 5.3 The production capability improvement of the enterprise | 第63-65页 |
| Chapter 6 The conclusion and prospective | 第65-67页 |
| 6.1 The conclusion | 第65-66页 |
| 6.2 The prospective | 第66-67页 |
| Reference | 第67-70页 |
