| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-18页 |
| Chapter 1 Introduction | 第18-23页 |
| 1.1 Research Background | 第18页 |
| 1.2 Research Question and Significance | 第18-20页 |
| 1.3 Research Methodology | 第20-21页 |
| 1.4 Research Framework | 第21-23页 |
| Chapter 2 Literature Review | 第23-36页 |
| 2.1 The Concept and Connotation of Competitive Strategy | 第23-28页 |
| 2.1.1 The Basic Concept of Competitive Strategy | 第23页 |
| 2.1.2 Three Basic Competitive Strategies | 第23-28页 |
| 2.2 The Analytical Tools of Competitive Strategy | 第28-29页 |
| 2.2.1 PEST Analysis Model | 第28-29页 |
| 2.2.2 SWOT Analysis Model | 第29页 |
| 2.3 The Competitive Strategy in Integrated Ceiling Industry | 第29-30页 |
| 2.4 Industry 4.0 | 第30-35页 |
| 2.4.1 The Basic Definition of Industry 4.0 | 第30-31页 |
| 2.4.2 The Research of Industry 4.0 | 第31-34页 |
| 2.4.3 The Research of Industry 4.0 in China | 第34-35页 |
| 2.5 Summary | 第35-36页 |
| Chapter 3 The Development and Current Situation of Y Company | 第36-44页 |
| 3.1 Overview of the Integrated Ceiling Industry | 第36-39页 |
| 3.1.1 Introduction of Integrated Ceiling Products | 第36-38页 |
| 3.1.2 The Current Development of Integrated Ceiling | 第38-39页 |
| 3.2 Introduction of Y Integrated Ceiling Company | 第39-43页 |
| 3.2.1 The Development History of Y Company | 第39页 |
| 3.2.2 The Current Resources of Y Company | 第39-41页 |
| 3.2.3 The Current Operation Situation of Y Company | 第41-43页 |
| 3.3 Summary | 第43-44页 |
| Chapter 4 Analysis of Y Company's Strategic Environment in Industrial 4.0 Era | 第44-65页 |
| 4.1 External Environment Analysis of Y Company | 第44-51页 |
| 4.1.1 Politic Environment: The Industry 4.0 and China Manufacturing 2025, The Urbanization Promotion and the New Rural Construction | 第44-47页 |
| 4.1.2 Economic Environment: The Continuous Growth of Economy and the Increase of Residents’ Disposable Income | 第47-48页 |
| 4.1.3 Social Environment: The Increase of Marriageable and Childbearing Population, The Initiation of Second-round House Decoration and The Change of Consuming Habits | 第48-50页 |
| 4.1.4 Technological Environment: The Improvement of Intelligent Technology | 第50-51页 |
| 4.2 Internal Environment Analysis of Y Company | 第51-60页 |
| 4.2.1 Strength Analysis | 第51-53页 |
| 4.2.2 Weakness Analysis | 第53-55页 |
| 4.2.3 Opportunity Analysis | 第55-59页 |
| 4.2.4 Threat Analysis | 第59-60页 |
| 4.3 The Selection of Competitive Strategy for Y Company | 第60-64页 |
| 4.3.1 Analysis of Lowest cost Strategy | 第60-62页 |
| 4.3.2 Analysis of Focus Strategy | 第62-63页 |
| 4.3.3 Analysis of Differentiation Strategy | 第63-64页 |
| 4.4 Summary | 第64-65页 |
| Chapter 5 The Formulation, Implementation and Evaluation of Y Company's Differentiation Strategy in Industry 4.0 Era | 第65-85页 |
| 5.1 The Formulation of Y Company's Differentiation Strategy in Industry 4.0 Era | 第65-67页 |
| 5.1.1 The Ideas of Formulating Y Company's Differentiation Strategy in Industry 4.0 Era | 第65-66页 |
| 5.1.2 The Differentiation Strategy Oriented by Industry 4.0 for Y Company | 第66-67页 |
| 5.2 The Implementation of Y Company's Differentiation Strategy in Industry 4.0 Era | 第67-80页 |
| 5.2.1 Production Differentiation: Intelligent Factory and Intelligent Production | 第67-71页 |
| 5.2.2 Products Differentiation: Customized Products and Intelligent Products | 第71-75页 |
| 5.2.3 Channel Differentiation: Direct Channel, Public Decoration Channel and Rural Channel | 第75-78页 |
| 5.2.4 Service Differentiation: Online and Offline Services | 第78-80页 |
| 5.3 The Evaluation System of Y Company's Differentiation Strategy in Industry 4.0 Era | 第80-84页 |
| 5.3.1 The Construction of Predictable evaluation indicators of Y Company's Differentiation Strategy | 第80-83页 |
| 5.3.2 The Predication of the Implement of Y Company's Differentiation Strategy | 第83-84页 |
| 5.4 Summary | 第84-85页 |
| Chapter 6 Conclusion and Research prospects | 第85-88页 |
| 6.1 Conclusion | 第85-86页 |
| 6.2 Research Limitation | 第86-87页 |
| 6.3 Research Prospects | 第87-88页 |
| Reference | 第88-91页 |
