| Acknowledgement | 第4-6页 |
| 摘要 | 第6-8页 |
| Abstract | 第8-10页 |
| 1 Introduction | 第16-35页 |
| 1.1 Research Background | 第16-20页 |
| 1.2 Research Significance | 第20-24页 |
| 1.2.1 Theoretical Significance | 第20-22页 |
| 1.2.2 Practical Significance | 第22-24页 |
| 1.3 Research Methods | 第24-30页 |
| 1.4 Research Contents | 第30-33页 |
| 1.5 Organization of Dissertation | 第33-35页 |
| 2 Literature Review | 第35-63页 |
| 2.1 Research Status of Brand Attachment | 第35-43页 |
| 2.1.1 Brand Attachment Concept | 第35-36页 |
| 2.1.2 Factors Influencing Brand Attachment | 第36-39页 |
| 2.1.3 Factors Influencing WTP a premium and WOM | 第39-40页 |
| 2.1.4 Factors Influencing Purchase Intention | 第40-43页 |
| 2.2 Research Status of Brand Passion | 第43-52页 |
| 2.2.1 Brand Passion Concept | 第43-44页 |
| 2.2.2 Factors Influencing Brand Passion | 第44-46页 |
| 2.2.3 Retailer Feedback and Brand Passion | 第46-48页 |
| 2.2.4 Celebrity Influence and Brand Passion | 第48-51页 |
| 2.2.5 Parental Influence and Brand Passion | 第51-52页 |
| 2.3 Mini Theories of Self-Determination Theory | 第52-57页 |
| 2.4 Research Questions | 第57-63页 |
| 3 Integrating Intrinsic Motivation into the Relationship between Product Designand Brand Attachment: A Cross-Cultural Investigation | 第63-98页 |
| 3.1 Research Background and Purpose | 第63-66页 |
| 3.2 Theoretical Underpinning and Hypotheses Development | 第66-75页 |
| 3.2.1 Self-Determination Theory | 第66-67页 |
| 3.2.2 Product Aesthetic Design and the Satisfaction of Autonomy,Competence, and Relatedness Needs | 第67-68页 |
| 3.2.3 Functional Product Design and the Satisfaction of Autonomy,Competence, and Relatedness Needs | 第68-70页 |
| 3.2.4 Symbolic Product Design and the Satisfaction of Autonomy,Competence, and Relatedness Needs | 第70-71页 |
| 3.2.5 Satisfaction of Autonomy, Competence, and Relatedness Needs andBrand Attachment | 第71-72页 |
| 3.2.6 Cross-Cultural Hypotheses | 第72-75页 |
| 3.3 Research Methodology | 第75-79页 |
| 3.3.1 Participants | 第75-76页 |
| 3.3.2 Procedure | 第76-77页 |
| 3.3.3 Measurements | 第77-79页 |
| 3.4 Results | 第79-96页 |
| 3.4.1 Exploratory Factor Analysis | 第79-85页 |
| 3.4.2 Confirmatory Factor Analysis | 第85-87页 |
| 3.4.3 Measurement Invariance Test | 第87-90页 |
| 3.4.4 Correlation Analysis | 第90-91页 |
| 3.4.5 Structural Equation Modelling | 第91-94页 |
| 3.4.6 Cross-Cultural Analysis | 第94-96页 |
| 3.5 Discussion | 第96-98页 |
| 4 Integrating Self-Determined Needs into the Relationship among Product Design,Willingness-to-Pay a Premium and Word-of-Mouth:A Cross-CulturalGender-Specific Study | 第98-134页 |
| 4.1 Background of Study and Purpose | 第98-101页 |
| 4.2 Theoretical Background and Research Hypotheses | 第101-112页 |
| 4.2.1 Self-Determination Theory | 第101页 |
| 4.2.2 Aesthetic Design and Needs Satisfaction/Frustration | 第101-103页 |
| 4.2.3 Functional Design and Needs Satisfaction/Frustration | 第103-104页 |
| 4.2.4 Symbolic Design and Needs Satisfaction/Frustration | 第104-105页 |
| 4.2.5 Self-Determined Needs Satisfaction/Frustration and WTP aPremium and Vindictive WOM | 第105-107页 |
| 4.2.6 Moderating Effect of Gender-Aesthetic Design | 第107-108页 |
| 4.2.7 Moderating Effect of Gender-Functional Design | 第108-109页 |
| 4.2.8 Moderating Effect of Gender-Symbolic Design | 第109页 |
| 4.2.9 Cross-Cultural Hypotheses-China and Pakistan | 第109-112页 |
| 4.3 Research Methodology | 第112-114页 |
| 4.3.1 Participants and Procedure | 第112-113页 |
| 4.3.2 Measurements | 第113-114页 |
| 4.4 Results | 第114-131页 |
| 4.4.1 Exploratory Factor Analysis | 第114-118页 |
| 4.4.2 Correlation Analysis | 第118-120页 |
| 4.4.3 Structure Equation Modeling | 第120-122页 |
| 4.4.4 Tests of Moderation: Gender Differences | 第122-129页 |
| 4.4.5 Cross-Cultural Differences-China and Pakistan | 第129-131页 |
| 4.5 Discussion | 第131-134页 |
| 5 The Relationship between Brand Attachment and Brand Passion and theirStructural Influence on Consumer Purchase Intention | 第134-152页 |
| 5.1 Background of Study and Purpose | 第134-135页 |
| 5.2 Theoretical Background and Research Hypotheses | 第135-139页 |
| 5.2.1 Brand Attachment and Brand Passion | 第135-136页 |
| 5.2.2 Brand Attachment and Purchase Intention | 第136-137页 |
| 5.2.3 Brand Passion and Purchase Intention | 第137-138页 |
| 5.2.4 Moderating Effect of Product Involvement | 第138-139页 |
| 5.3 Research Methodology | 第139-142页 |
| 5.3.1 Participants and Procedure | 第139-141页 |
| 5.3.2 Measurements | 第141-142页 |
| 5.4 Results | 第142-149页 |
| 5.4.1 Exploratory Factor Analysis | 第142-143页 |
| 5.4.2 Confirmatory Factor Analysis | 第143-144页 |
| 5.4.3 Correlation Analysis | 第144-145页 |
| 5.4.4 Structural Equation Modeling | 第145-147页 |
| 5.4.5 Test of Moderation: Product Involvement | 第147-149页 |
| 5.5 Discussion | 第149-152页 |
| 6 Uncovering the Link between Retailer Feedback and Brand Passion: TheMediation of Motivational Regulations and Moderation of Social Influence,Gender, and Age | 第152-190页 |
| 6.1 Background of Study and Purpose | 第152-155页 |
| 6.2 Theoretical Background and Research Hypotheses | 第155-165页 |
| 6.2.1 Organismic Integration Theory | 第155-156页 |
| 6.2.2 Retailer Feedback and Motivation Types | 第156-158页 |
| 6.2.3 Motivation Types and Brand Passion | 第158-161页 |
| 6.2.4 Moderating Effect of Social Influence, Gender, and Age | 第161-165页 |
| 6.3 Research Method | 第165-168页 |
| 6.3.1 Research Context | 第165页 |
| 6.3.2 Participants and Data Collection | 第165-166页 |
| 6.3.3 Procedure | 第166-167页 |
| 6.3.4 Measurements | 第167-168页 |
| 6.4 Results | 第168-185页 |
| 6.4.1 Exploratory and Confirmatory Factor Analysis | 第168-172页 |
| 6.4.2 Correlation Analysis | 第172-174页 |
| 6.4.3 Structural Equation Modeling | 第174-176页 |
| 6.4.4 Test of Moderation | 第176-185页 |
| 6.5 Discussion | 第185-190页 |
| 7 Exploring the link between Celebrity Endorsement and Brand Passion in aModerated Moderated-Mediation Model of Celebrity Gender, Celebrity Age, andRelatedness Need Satisfaction | 第190-210页 |
| 7.1 Background of Study and Purpose | 第190-192页 |
| 7.2 Theoretical Background and Research Hypotheses | 第192-197页 |
| 7.2.1 Celebrity Credibility and Brand Passion | 第192-194页 |
| 7.2.2 The Mediation of Relatedness Needs Satisfaction | 第194-195页 |
| 7.2.3 The Moderated Moderation of Celebrity Gender and Celebrity Age | 第195-197页 |
| 7.3 Research Methodology | 第197-202页 |
| 7.3.1 Participants and Procedure | 第197-199页 |
| 7.3.2 Common Methods Bias | 第199页 |
| 7.3.3 Measurements | 第199-202页 |
| 7.4 Results | 第202-208页 |
| 7.4.1 Confirmatory Factor Analysis | 第202-205页 |
| 7.4.2 Correlation Analysis | 第205页 |
| 7.4.3 The Mediation of Relatedness Needs Satisfaction | 第205-206页 |
| 7.4.4 The Moderated Moderated Mediation of Celebrity Gender andCelebrity Age | 第206-208页 |
| 7.5 General Discussion | 第208-210页 |
| 8 Association between a Parent's Brand Passion and a Child's Brand Passion in aModerated Moderated Mediation Model | 第210-229页 |
| 8.1 Background of Study and Purpose | 第210-212页 |
| 8.2 Theoretical Underpinning and Hypotheses | 第212-217页 |
| 8.2.1 Parent's Brand Passion and Child's Brand Passion | 第212-214页 |
| 8.2.2 The Mediation of Emotional Contagion | 第214-215页 |
| 8.2.3 The Moderated Moderation of Child's Gender and Child'sGeographical Distance from Parents | 第215-217页 |
| 8.3 Research Methodology | 第217-221页 |
| 8.3.1 Participants and Procedure | 第217-218页 |
| 8.3.2 Measurements | 第218-221页 |
| 8.4 Results | 第221-227页 |
| 8.4.1 Confirmatory Factor Analysis | 第221-222页 |
| 8.4.2 Correlation Analysis | 第222-224页 |
| 8.4.3 The Mediating Effect of Emotional Contagion | 第224-225页 |
| 8.4.4 Moderated Moderated-Mediation Analysis | 第225-227页 |
| 8.5 Discussion | 第227-229页 |
| 9 General Discussion, Implications，Limitations，and Future Research Opportunities | 第229-252页 |
| 9.1 General Discussion | 第229-232页 |
| 9.2 Implications for Theory | 第232-237页 |
| 9.3 Implications for Practice | 第237-243页 |
| 9.4 Innovative Points | 第243-244页 |
| 9.5 Limitations and Future Research Agendas | 第244-252页 |
| References | 第252-290页 |
| Appendix A: Tables and Figures | 第290-293页 |
| Appendix B: Questionnaire of Study 1-2 (Chinese Version) | 第293-297页 |
| Appendix C: Questionnaire of Study 1-2 (English Version) | 第297-301页 |
| Appendix D: Questionnaire of Study 1 (Korean Version) | 第301-305页 |
| Appendix E: Questionnaire of Study 3 | 第305-308页 |
| Appendix F: Questionnaire of Study 4 | 第308-312页 |
| Appendix G: Questionnaire of Study 5 | 第312-316页 |
| Appendix H: Questionnaire of Study 6 (Child's Survey) | 第316-319页 |
| Appendix I: Questionnaire of Study 6 (Parent's Survey) | 第319-322页 |
| 作者简历及在学研究成果 | 第322-327页 |
| 学位论文数据集 | 第327页 |
