| 摘要 | 第1-6页 |
| Abstract | 第6-7页 |
| Introduction | 第7页 |
| Ch.1:Literature search | 第7-8页 |
| Ch.2:Research methodology | 第8页 |
| Ch.3:What do people do online in China? | 第8-9页 |
| Ch.4:Head first into the Chinanet | 第9-11页 |
| Ch.5:What's missing from the Chinanet | 第11-14页 |
| Ch.6:China's Silicon Valley | 第14-15页 |
| Ch.7:E-commerce is better without credit cards | 第15-16页 |
| Ch.8:More Chinese e-commerce payment alternatives | 第16-17页 |
| Ch.9:Cross border payments | 第17页 |
| Ch.10:Physical state of the Chinanet | 第17-19页 |
| Ch.11:Telecommunication oligopoly | 第19页 |
| Ch.12:Mobile devices | 第19-20页 |
| Ch.13:Setting up a Chinese website | 第20-22页 |
| Ch.14:Shipping | 第22-23页 |
| Ch.15:The appealing and trust-enhancing Chinese website | 第23-25页 |
| Ch.16:Chinese yuppies demand convenience | 第25-26页 |
| Ch.17:Chinese product development and testing faster and cheaper via the Chinanet | 第26-28页 |
| Ch.18:Willingness to pay | 第28-29页 |
| Ch.19:Lessons from China's successful dot coms | 第29-31页 |
| Ch.20.PR the Chinanet way | 第31-35页 |
| Ch.21:Protectionism | 第35-36页 |
| Ch.22:Profit repatriation | 第36-37页 |
| Ch.23:Holding company structures | 第37-38页 |
| Ch.24:Personal financial transactions for expats in China | 第38-39页 |
| Ch.25:Agreement enforcement | 第39-41页 |
| Ch.26:Tips for entrepreneurship in China | 第41-42页 |
| Ch.27:What is the situation now in China in light of the US financial system bankruptcy? | 第42-43页 |
| Ch.28:The US may have just entered a depression.Is it foolish to spend cash and time now on a China venture? | 第43页 |
| Ch.29:Limitations of the study | 第43-44页 |
| Ch.30:Conclusions | 第44-46页 |
| Appendix 1:Ins and outs of Chinese yuppies | 第46-47页 |
| Appendix 2:Foreign-firm-in-China PR cases | 第47-51页 |
| Appendix 3:Current efforts to bridge the trust gap | 第51-55页 |
| Appendix 4:Tips for foreign entrepreneurs in China | 第55-59页 |
| References: | 第59-66页 |
