| Acknowledgements | 第1-6页 |
| Abstract | 第6-8页 |
| 摘要 | 第8-13页 |
| Chapter One Introduction | 第13-19页 |
| ·Introduction | 第13-14页 |
| ·The Object of the Research | 第14页 |
| ·The Rationale of the Research | 第14-15页 |
| ·Problems Existing in the Past Studies | 第15-16页 |
| ·The Objectives of the Research | 第16-17页 |
| ·Methodology and Data Collections | 第17页 |
| ·Outline of the Thesis | 第17-19页 |
| Chapter Two A Review of the Relevant Literature | 第19-31页 |
| ·Introduction | 第19页 |
| ·Approaches to the Study of an Apology | 第19-27页 |
| ·The Pragmatics Approach | 第19-21页 |
| ·The Sociological Approach | 第21-22页 |
| ·The Conversation Analysis Approach | 第22-23页 |
| ·The Psychological Approach | 第23-24页 |
| ·The Cross-Cultural Approach | 第24-27页 |
| ·Achievements and Limitations Existing in the Previous Studies | 第27-28页 |
| ·The Perspective of the Present Study | 第28-29页 |
| ·Summary | 第29-31页 |
| Chapter Three A Description of the Conceptual Framework | 第31-41页 |
| ·Introduction | 第31页 |
| ·The Delimitation of Mundane Apology and Public Apology | 第31-32页 |
| ·Working Definitions of Genuine Apology and Ostensible Apology | 第32-34页 |
| ·A Social Psychological Approach to the Study of Public Apology | 第34-37页 |
| ·Impression Management(IM) | 第34-35页 |
| ·The two-component model of Impression Management | 第35-37页 |
| ·The Framework of the Present Study | 第37-38页 |
| ·Public apologies as a result of impression motivation | 第37-38页 |
| ·Public apology strategies as a realization of impression construction | 第38页 |
| ·Reasons to choose Impression Management Theory as the Theoretical Framework | 第38-39页 |
| ·Summary | 第39-41页 |
| Chapter Four The Analysis of Apologetic Discourse from Public Figures Basedon IM | 第41-65页 |
| ·Introduction | 第41页 |
| ·Impression Motivation of Apologizing | 第41-44页 |
| ·Maintaining self-esteem and/or saving Face | 第41-43页 |
| ·Avoiding responsibilities | 第43页 |
| ·Setting public-desired models | 第43-44页 |
| ·Impression Construction of Apologizing | 第44-63页 |
| ·Impression construction of assertive tactics for genuine apologies | 第44-49页 |
| ·Impression construction of defensive tactics for ostensible apologies | 第49-63页 |
| ·Summary | 第63-65页 |
| Chapter Five The Pragmatic Functions of Public Apologies | 第65-69页 |
| ·Introduction | 第65页 |
| ·Communicative functions | 第65-67页 |
| ·Maintaining a positive or remedying a negative impression | 第65-66页 |
| ·Shortening social distance and establishing intimate relationship | 第66-67页 |
| ·Instrumental functions | 第67-68页 |
| ·Realizing some specific discourse purpose | 第67页 |
| ·Retrieving (in-) tangible loss caused by wrongdoing | 第67-68页 |
| ·Summary | 第68-69页 |
| Chapter Six The Pragmatic Effects of Public Apologies | 第69-75页 |
| ·Introduction | 第69页 |
| ·Positive effects | 第69-71页 |
| ·Minimizing the face-threatening effects | 第70页 |
| ·Evading the embarrassing social situation | 第70页 |
| ·Improving and remedying the harmonious interpersonal relationship | 第70-71页 |
| ·Negative effects | 第71-72页 |
| ·Being suspected of the apologetic sincerity | 第71-72页 |
| ·Amplifying the negative public image | 第72页 |
| ·Zero effects | 第72页 |
| ·Summary | 第72-75页 |
| Chapter Seven Conclusion | 第75-81页 |
| ·Introduction | 第75页 |
| ·Major Findings | 第75-77页 |
| ·Implications | 第77-78页 |
| ·Limitations | 第78页 |
| ·Suggestions for Further Study | 第78-81页 |
| Bibliography | 第81-85页 |
| 附录: 在校期间发表的论文 | 第85-89页 |
