| Abstract | 第1-7页 |
| 摘要 | 第7-8页 |
| Acknowledgments | 第8-9页 |
| Contents | 第9-11页 |
| Chapter 1 Introduction | 第11-13页 |
| ·Research background | 第11页 |
| ·Objectives | 第11-12页 |
| ·Overview of the thesis | 第12-13页 |
| Chapter 2 Literature Review | 第13-30页 |
| ·Cultural tourism | 第13-15页 |
| ·Policies and views on cultural tourism | 第15-17页 |
| ·Some governmental policies | 第15-16页 |
| ·Economists' views on cultural tourism | 第16-17页 |
| ·Social scientific views on culture and tourism | 第17页 |
| ·Culture and tourism conflicts | 第17-23页 |
| ·Conflicts between host community and tourists | 第18-20页 |
| ·Conflicts between tourists and tourism industry | 第20-21页 |
| ·Conflicts between host communities | 第21页 |
| ·Crises of cultural identity | 第21-23页 |
| ·Authenticity and cultural tourism | 第23-26页 |
| ·Cultural tourism and art and cultural organizations | 第26-29页 |
| ·Summary | 第29-30页 |
| Chapter 3 Strategies of art and cultural organizations | 第30-36页 |
| ·Sustainable cultural tourism | 第30-32页 |
| ·Co-operation with other stakeholders of cultural tourism | 第32-36页 |
| ·Partnership with local community | 第32-33页 |
| ·Co-operation with tour operators | 第33-34页 |
| ·Art and cultural organizations and tourists | 第34-35页 |
| ·Other co-operations | 第35-36页 |
| Chapter 4 Case Study | 第36-41页 |
| ·Research questions | 第36页 |
| ·Subjects | 第36-38页 |
| ·Stratford-upon-Avon | 第36-37页 |
| ·Royal Shakespeare Company | 第37页 |
| ·Shakespeare Birthplace Trust | 第37-38页 |
| ·Methodology | 第38-41页 |
| Chapter 5 Case Analysis and Discussion | 第41-62页 |
| ·Case analysis | 第41-56页 |
| ·Cultural tourism and Cultural tourists | 第41-42页 |
| ·Characteristics and changes in Stratford-upon-Avon's cultural tourism | 第42-43页 |
| ·Organizations' commitment to cultural heritage: authenticity vs. creativity | 第43-44页 |
| ·Visitor profiles | 第44-46页 |
| ·Interview results in Stratford-upon-Avon | 第46-49页 |
| ·Mass marketing and niche marketing | 第49-50页 |
| ·Working with tour operators | 第50-52页 |
| ·Inter-organizational collaboration | 第52-53页 |
| ·Tourism, local community and art and cultural organizations | 第53-55页 |
| ·RSC, SBT and Stratford's local authority | 第55-56页 |
| ·Discussion | 第56-62页 |
| ·The opportunities and barriers for the two art and cultural organizations | 第56-58页 |
| ·The two art and cultural organizations' reaction to the authority and tourism industry's cultural tourism strategy | 第58-59页 |
| ·Cultural tourism and art and cultural organizations' development | 第59-62页 |
| Chapter 6 Conclusions | 第62-66页 |
| Bibliography | 第66-75页 |
| Appendix 1: List of Interviewees | 第75-76页 |
| Appendix 2: List of Interview Questions | 第76-78页 |
| Appendix 3: Random Interview Questions | 第78-79页 |
| Appendix 4: Stakeholders of Cultural Tourism | 第79页 |
