| 摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Chapter 1 Introduction | 第9-12页 |
| Chapter 2 Related Theories of Semiotics | 第12-26页 |
| ·The concept of sign | 第12-13页 |
| ·Epistemological and methodological problems in semiotics | 第13-16页 |
| ·The orientation of semiotic studies as a universal semantics of human sciences | 第16-18页 |
| ·Saussure's theory on sign | 第18-19页 |
| ·Eco's theory of semiotics | 第19-22页 |
| ·Eco's general theory of signs | 第19-21页 |
| ·Meaning theory of cultural conventions: Eco's analysis | 第21-22页 |
| ·Barthe's theory | 第22-26页 |
| ·Barthe's typology of cultural signs | 第22-24页 |
| ·Barthe's pan-linguistics theory of code | 第24-26页 |
| Chapter 3 Culture and Its Unconsciousness | 第26-33页 |
| ·Culture | 第26-31页 |
| ·Definitions of culture | 第26-27页 |
| ·Characteristics of culture | 第27-29页 |
| ·Cultural stereotype | 第29-31页 |
| ·Unconsciousness in culture | 第31-33页 |
| Chapter 4 Understanding Unconsciousness in Culture from a Perspective of Semiotics | 第33-45页 |
| ·Unconsciousness in food | 第33-37页 |
| ·Unconsciousness in furniture | 第37-39页 |
| ·Unconsciousness in cars | 第39-45页 |
| Chapter 5 The Applied Suggestions on Cross-cultural Education and Cross-cultural Management | 第45-54页 |
| ·Cultural education | 第45-47页 |
| ·Cross-cultural education | 第47-50页 |
| ·Cross-cultural management | 第50-54页 |
| Chapter 6 Conclusion | 第54-56页 |
| Bibliography | 第56-58页 |
| Acknowledgements | 第58页 |
