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企业培训对银行服务质量的影响

Abstract (In Chinese)第4-8页
Abstract (In English)第8-9页
Chapter 1 Introduction第14-23页
    1.1 Research background and research questions第14-15页
    1.2 Literature review第15-20页
        1.2.1 Corporate training第15-17页
        1.2.2 Bank service第17-19页
        1.2.3 Attraction of the company第19-20页
    1.3 Objectives and significance of the research第20-21页
        1.3.1 Objectives第20页
        1.3.2 Significance第20-21页
    1.4 Research contents第21-23页
        1.4.1 Contents第21-22页
        1.4.2 Method and technical route第22-23页
Chapter 2 Theoretical analysis and research model第23-38页
    2.1 Research variables defined第23-24页
    2.2 Hypotheses development and Research model第24-29页
        2.2.1 Hypotheses development第24-28页
        2.2.2 Research model第28-29页
    2.3 Questionnaire design and data collection第29-37页
        2.3.1 Questionnaire design, distribution and collection第29-32页
        2.3.2 Profile of the respondents第32-35页
        2.3.3 Reliability and Validity analysis第35-37页
    2.4 Summary第37-38页
Chapter 3 Empirical analysis of research第38-49页
    3.1 Relationship between Corporate training and Quality of Bank Service第38-42页
    3.2 Relationship between Attraction of the company and Quality of Bank Service第42-44页
    3.3 Relationship between Corporate training of employees and Attraction of the company第44-48页
    3.4 Summary第48-49页
Chapter 4 Results and recommendations第49-53页
    4.1 Research results and discussion第49-50页
    4.2 Recommendations第50-52页
        4.2.1 Recommendations for policy makers第50-51页
        4.2.2 Suggestions for management第51页
        4.2.3 Recommendations for employees第51-52页
    4.3 Summary第52-53页
Conclusion第53-56页
References第56-62页
Appendix第62-68页
Acknowledgements第68-69页
Resume第69页

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