| CHARPTER ONE PREFACE | 第1-12页 |
| CHAPTER TWO MARKET ENVIORMENT OF VIETNAM | 第12-28页 |
| ·GENERAL INTRODUCTION | 第12-13页 |
| ·MARKET ENVIORMENT OF VIETNAM | 第13-28页 |
| ·Politics | 第13-15页 |
| ·Economic | 第15-17页 |
| ·Population | 第17-18页 |
| ·Education | 第18-19页 |
| ·Health | 第19-20页 |
| ·Natural resources and the environment | 第20-21页 |
| ·foreign direct investment, foreign aid and foreign debt | 第21-23页 |
| ·Financial services | 第23-24页 |
| ·Economic policy | 第24-26页 |
| ·Trade regime is still inefficient | 第26-28页 |
| CHARPTER THREE MARKETING OPPORTUNITY AND RISK ANALYSIS IN VIETNAM | 第28-48页 |
| ·Marketing analysis | 第28-38页 |
| ·Industry | 第30-32页 |
| ·Energy | 第32页 |
| ·Telecommunication | 第32-33页 |
| ·Transport, communications and the Internet | 第33-34页 |
| ·Railways and waterways | 第34-35页 |
| ·Ports and shipping | 第35-36页 |
| ·Air transport | 第36-38页 |
| ·Trade opportunity | 第38-43页 |
| ·Tariff barrier, Non-tariff barrier and selection of entering strategy | 第43-48页 |
| ·Tariff barrier | 第43页 |
| ·Non-tariff barrier | 第43-45页 |
| ·Selection of entering strategy | 第45-48页 |
| CHAPTER FOUR CHONGQING'S MOTOROYCLE LINE AND JAPAN'S MOTORCYCLE LINE IN VISTNAM | 第48-105页 |
| ·The characteristic of Vietnam's motorcycle market | 第48-51页 |
| ·General introduction of China's motorcycle line | 第51-73页 |
| ·The SWOT analysis of China's motor line | 第54-56页 |
| ·Tendency development of China's motorcycle line | 第56-57页 |
| ·General introduction of Chongqing's motorcycle line | 第57-73页 |
| ·Competitor: | 第73-93页 |
| ·General introduction | 第73-74页 |
| ·Background of main manufacture | 第74-80页 |
| ·Development of recent years | 第80-84页 |
| ·Marketing strategy | 第84-93页 |
| ·Market strategy comparison between Japan's motorcycle line and Chongqing's motorcycle line | 第93-105页 |
| ·Selection of marketing strategy for Chongqing's motorcycle line in Vietnam | 第95-99页 |
| ·The market strategy selection of Japan's motorcycle line in Vietnam | 第99-103页 |
| ·Conclusion: | 第103-105页 |
| CHARPTER FIVE CONCLUSION | 第105-108页 |
| Appendices | 第108-126页 |
| Dedication | 第126-129页 |
