| 中文摘要 | 第4-5页 |
| ABSTRACT | 第5页 |
| CHAPTER Ⅰ INTRODUCTION | 第9-15页 |
| 1.1 Background of the Study | 第9-10页 |
| 1.2 Research Questions | 第10-11页 |
| 1.3 Purpose and Limitation of the Study | 第11页 |
| 1.4 Blackberry in General | 第11-13页 |
| 1.5 Main Content of Research and Research Method | 第13-15页 |
| CHAPTER Ⅱ THEORETICAL FRAMEWORK | 第15-28页 |
| 2.1 Consumer Market | 第15-17页 |
| 2.2 Market Environment | 第17-20页 |
| 2.2.1 Macro Environment | 第17-19页 |
| 2.2.2 Micro Environment | 第19-20页 |
| 2.3 Market Competitor | 第20-21页 |
| 2.4 Consumer Behavior | 第21-26页 |
| 2.4.1 Consumers in Their Social and Cultural Settings | 第22-23页 |
| 2.4.2 Consumers as an individual | 第23-26页 |
| 2.5 Consumer Satisfaction | 第26-28页 |
| CHAPTER Ⅲ BLACKBERRY CONSUMER MARKET IN INDONESIA AND CHINA | 第28-36页 |
| 3.1 Blackberry Consumer Market in Indonesia | 第28-31页 |
| 3.1.1 History and Development of Blackberry in Indonesia | 第28-29页 |
| 3.1.2 Blackberry Issue in Indonesia | 第29-30页 |
| 3.1.3 Accomplishment of Blackberry in Indonesia | 第30-31页 |
| 3.2 Blackberry Consumer Market in China | 第31-36页 |
| 3.2.1 Prior Experience in Hong Kong Market | 第31页 |
| 3.2.2 History and Development of Blackberry in China | 第31-33页 |
| 3.2.3 Barriers faced by Blackberry in China | 第33-36页 |
| CHAPTER Ⅳ RESEARCH METHODOLOGY | 第36-43页 |
| 4.1 Quantitative Vs Qualitative | 第36-37页 |
| 4.2 The Chosen Research Method in the Study | 第37页 |
| 4.3 Online-Surveys | 第37-38页 |
| 4.4 Design of the Questionnaire | 第38-39页 |
| 4.5 Data Collection and Analysis Process | 第39-43页 |
| CHAPTER Ⅴ MARKET ANALYSIS OF BLACKBERRY CONSUMER MARKET ININDONESIA AND CHINA | 第43-80页 |
| 5.1 Profile of Respondent | 第44-48页 |
| 5.1.1 Nationality | 第44-45页 |
| 5.1.2 Gender | 第45页 |
| 5.1.3 Age | 第45-46页 |
| 5.1.4 Occupation | 第46页 |
| 5.1.5 Monthly Income | 第46-47页 |
| 5.1.6 Blackberry users | 第47-48页 |
| 5.2 Environment Analysis | 第48-58页 |
| 5.2.1 Politic, Economic, Social, and Technological Analysis (PEST Analysis) ofBlackberry Consumer Market in Indonesia | 第48-51页 |
| 5.2.2 Politic, Economic, Social, and Technological Analysis (PEST Analysis) ofBlackberry Consumer Market in China | 第51-53页 |
| 5.2.3 Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT Analysis) ofBlackberry Consumer Market in Indonesia | 第53-56页 |
| 5.2.4 Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT Analysis) ofBlackberry Consumer Market in China | 第56-58页 |
| 5.3 Competitive Analysis | 第58-60页 |
| 5.3.1 Competitive Analysis of Blackberry Consumer Market in Indonesia | 第59页 |
| 5.3.2 Competitive Analysis of Blackberry Consumer Market in China | 第59-60页 |
| 5.4 Consumer Behavior Analysis | 第60-70页 |
| 5.4.1 Consumer Behavior Analysis of Blackberry User in Indonesia | 第61-69页 |
| 5.4.2 Consumer Behavior Analysis of Mobile Phone User in China | 第69-70页 |
| 5.5 Consumer Satisfaction Analysis | 第70-80页 |
| 5.5.1 Blackberry Consumer Satisfaction Analysis in Indonesia | 第70-77页 |
| 5.5.2 Factors that Caused Blackberry Failure in China | 第77-80页 |
| CHAPTER Ⅵ CONCLUSION | 第80-82页 |
| BIBLIOGRAPHY | 第82-84页 |
| ACKNOWLEDGEMENT | 第84-85页 |
