| Acknowledgements | 第6-7页 |
| 内容摘要 | 第7-9页 |
| ABSTRACT | 第9-11页 |
| Chapter 1 Introduction | 第17-22页 |
| 1.1 Background of the Study | 第17-18页 |
| 1.2 Focus of the Research and Innovation | 第18-19页 |
| 1.3 Significance of the Research | 第19-20页 |
| 1.4 Organization of the Thesis | 第20-22页 |
| Chapter 2 Literature Review | 第22-36页 |
| 2.1 Linguistic Landscape: Some Definitions and Functions | 第22-23页 |
| 2.2 Studies on Linguistic Landscape Abroad | 第23-31页 |
| 2.2.1 Studies on LL from the Multilingual Perspective | 第23-25页 |
| 2.2.2 Studies on LL from the Sociolinguistic & Sociological Perspectives | 第25-28页 |
| 2.2.3 Studies on LL from the Pedagogical Perspective | 第28-29页 |
| 2.2.4 Other Major Perspectives | 第29-31页 |
| 2.3 Linguistic Landscape Studies in China | 第31-33页 |
| 2.4 Comments | 第33-36页 |
| Chapter 3 Theoretical Framework | 第36-56页 |
| 3.1 Redefining Linguistic Landscape as Multimodal Discourse | 第37-39页 |
| 3.2 Research Perspective: Multimodality | 第39-40页 |
| 3.3 Theoretical Rationale | 第40-56页 |
| 3.3.1 Linguistic Modality and Systemic Functional Grammar | 第42-49页 |
| 3.3.1.1 Grammar: Stratification and Scale of Rank | 第42-43页 |
| 3.3.1.2 Ideational Metafunction at Nominal Group Level | 第43-45页 |
| 3.3.1.3 Ideational Metafunction at Clause Level: Process Types | 第45-47页 |
| 3.3.1.4 Interpersonal Metafunction: Speech Function | 第47-49页 |
| 3.3.2 Visual Modality and Grammar of Visual Design | 第49-55页 |
| 3.3.2.1 Represented Participants vs. Interactive Participants | 第49页 |
| 3.3.2.2 Narrative Representation | 第49-52页 |
| 3.3.2.3 Conceptual Representation | 第52-53页 |
| 3.3.2.4 Interaction: The Image Act, Social Distance and Perspective Systems | 第53-54页 |
| 3.3.2.5 Spatial Layout of Linguistic Landscape: Interplay betweenModalities | 第54-55页 |
| 3.3.3 A Multimodal Model for Linguistic Landscape Study | 第55-56页 |
| Chapter 4 Methodology | 第56-65页 |
| 4.1 Research Questions | 第56页 |
| 4.2 Research Methods | 第56-57页 |
| 4.3 Research Sites | 第57-61页 |
| 4.3.1 Zhongguancun | 第57-59页 |
| 4.3.2 Xidan Commercial Street | 第59-60页 |
| 4.3.3 Liulichang Cultural Street | 第60-61页 |
| 4.4 Data Collection and Categorization | 第61-62页 |
| 4.5 Research Procedures | 第62-65页 |
| Chapter 5 Results and Analysis | 第65-114页 |
| 5.1 A Quantitative Analysis of the Linguistic landscapes in Three Regions | 第65-75页 |
| 5.2 A Qualitative Analysis of the Linguistic Landscapes in Three Regions | 第75-114页 |
| 5.2.1 Linguistic Landscape in Zhongguancun | 第76-91页 |
| 5.2.1.1 Building Names / Institution Names / Shop Signs | 第76-83页 |
| 5.2.1.2 Advertising Billboards / Posters | 第83-91页 |
| 5.2.2 Linguistic Landscape in Xidan Commercial Street | 第91-99页 |
| 5.2.2.1 Building Names / Institution Names / Shop Signs | 第91-94页 |
| 5.2.2.2 Advertising Billboards / Posters | 第94-99页 |
| 5.2.3 Linguistic Landscape in Liulichang Cultural Street | 第99-110页 |
| 5.2.3.1 Building Names / Institution Names / Shop Signs | 第99-105页 |
| 5.2.3.2 Advertising Billboards / Posters | 第105-110页 |
| 5.2.4 Caution Signs in the Three Areas | 第110-114页 |
| Chapter 6 Conclusions | 第114-118页 |
| 6.1 Major Findings | 第114-116页 |
| 6.2 Challenges Facing Multimodal Perspective towards LL Research | 第116-117页 |
| 6.3 Limitations and Directions for Future Studies | 第117-118页 |
| References | 第118-122页 |
| 附件 | 第122页 |
