摘要 | 第1-5页 |
Abstract | 第5-6页 |
Acknowledgements | 第6-8页 |
Introduction | 第8-18页 |
Chapter One Ideal Beauty Constructed in Cosmetic Advertisements | 第18-38页 |
·White Supremacist Beauty | 第19-23页 |
·Sexy Beauty | 第23-28页 |
·Feminine Beauty | 第28-33页 |
·Youthful Beauty | 第33-38页 |
Chapter Two Accessibility of Ideal Beauty Promised by Cosmetic Advertisements | 第38-53页 |
·Pseudo Science | 第38-44页 |
·The Power of Medical Authority | 第44-47页 |
·Authenticity Achieved Through Celebrity Endorsement | 第47-53页 |
Chapter Three Internalization of Ideal Beauty | 第53-68页 |
·Social Comparison with Ideals Depicted in Cosmetic Advertisements | 第54-56页 |
·Involving Women in Information in Advertisements | 第56-62页 |
·Body Image Crisis | 第62-66页 |
·Beyond the Beauty Myth | 第66-68页 |
Conclusion | 第68-71页 |
Works Cited | 第71-73页 |