| ABSTRACT | 第1-6页 |
| 摘要 | 第6-12页 |
| Ⅰ Introduction | 第12-18页 |
| ·Research Background and Significance | 第12-16页 |
| ·Research Background | 第12-14页 |
| ·Significance | 第14-16页 |
| ·Literature Review | 第16-18页 |
| Ⅱ.Overview of the Global Suitcase & Bag Market | 第18-29页 |
| ·The Overview of The Global Suitcase & Bag Market | 第18-20页 |
| ·The Present Situation of the Global Suitcase & Bag Industry | 第18-19页 |
| ·The Drivers of the Global Suitcase & Bag Market | 第19-20页 |
| ·Overview of Several Suitcase & Bag Markets in The World | 第20-29页 |
| ·Overview of Asian Suitcase & Bag Market | 第20-24页 |
| ·Overview of European Suitcase & Bag Market | 第24-28页 |
| ·Overview of Latin American Suitcase & Bag Market | 第28页 |
| ·Overview of North American Suitcase & Bag Market | 第28-29页 |
| Ⅲ The Present Situation and Prospects for The Development of China'sSuitcase & Bag Industry | 第29-42页 |
| ·The Characteristics of China's Suitcase & Bag Industry | 第29-35页 |
| ·Concentrated Product Advantage of China's Suitcase & Bag Industry | 第29-33页 |
| ·Strong Competitiveness in The Middle or Low-end Market | 第33-34页 |
| ·The General Trade Plays a More and More Important Part | 第34-35页 |
| ·The Advantage of China's Suitcase & Bag Industry | 第35-36页 |
| ·The Export Situation of China's Suitcase & Bag Industry | 第36-40页 |
| ·The Three Main Export Markets of China's Suitcase & Bag Industry | 第36-37页 |
| ·Data Analysis About the Development of China's Suitcase & Bag Industry | 第37-40页 |
| ·Development Prospects of China's Suitcase & Bag Industry | 第40-42页 |
| Ⅳ The Present Situation and Prospects for the Development of Baigou's Suitcase & Bag Industry | 第42-57页 |
| ·The Present Situation of Baigou's Suitcase & Bag Industry | 第42-45页 |
| ·SWOT Analysis of Baigou's Suitcase & Bag Industry | 第45-54页 |
| ·The Advantage of Baigou's Suitcase & Bag Market | 第46-50页 |
| ·The Disadvantage of Baigou's Suitcase & Bag Market | 第50-51页 |
| ·The Opportunities of The Market | 第51-53页 |
| ·The Facing Challenges of Baigou's Suitcase & Bag Market | 第53-54页 |
| ·The Prospects for The Development of Baigou's Suitcase & Bag Industry | 第54-57页 |
| Ⅴ The Bottlenecks of Baigou's Suitcase & Bag Industry | 第57-60页 |
| ·Lack of Sound International Brand | 第57页 |
| ·The Management Mode Do Not Match The International Market | 第57-58页 |
| ·Lack of Detail Consumers Position | 第58-59页 |
| ·Trade Barriers of Suitcase & Bag Industry Become More and More Serious | 第59-60页 |
| Ⅵ The Suggestions to Overcome the Bottlenecks of Suitcase & BagIndustry | 第60-68页 |
| ·Change Product Marketing to Culture Marketing | 第60-62页 |
| ·Improve Culture Marketing | 第60-61页 |
| ·A Good Example: Analysis of the Development Process of LV | 第61-62页 |
| ·Change the Family Business Mode to Professional Management Mode | 第62-63页 |
| ·Clear and Definite Consumer's Position | 第63-65页 |
| ·Improve the R & D Capabilities to Overcome the Trade Barriers | 第65-68页 |
| Ⅶ Conclusion | 第68-71页 |
| REFERENCES | 第71-74页 |
| ACKNOWLEDGEMENTS | 第74-75页 |
