| Abstract | 第2-4页 |
| 摘要 | 第5-11页 |
| Chapter Ⅰ Introduction | 第11-15页 |
| 1.1 Background | 第11-12页 |
| 1.2 Purpose and Significance | 第12-13页 |
| 1.3 Study Methodologies | 第13页 |
| 1.4 Study Contents | 第13-15页 |
| Chapter Ⅱ Literature Review | 第15-19页 |
| 2.1 Overseas Literature Review | 第15-16页 |
| 2.2 Domestic Literature Review | 第16-19页 |
| Chapter Ⅲ Analysis on the Development of FedEx | 第19-52页 |
| 3.1 Brief Introduction of Express Industry | 第19-20页 |
| 3.2 FedEx's History and Current Status | 第20-21页 |
| 3.3 The SWOT Analysis of FedEx | 第21-29页 |
| 3.3.1 Strengths Analysis | 第22-24页 |
| 3.3.2 Weaknesses Analysis | 第24-25页 |
| 3.3.3 Opportunities Analysis | 第25-28页 |
| 3.3.4 Threats Analysis | 第28-29页 |
| 3.4 Comparison Between FedEx and It's Competitors | 第29-35页 |
| 3.4.1 TNT | 第29-30页 |
| 3.4.2 DHL | 第30-31页 |
| 3.4.3 UPS | 第31-32页 |
| 3.4.4 Chinese Express Companies | 第32-35页 |
| 3.5 FedEx's Internationalization Marketing Strategy | 第35-52页 |
| 3.5.1 Reducing Cost While Providing High-quality Services | 第35-37页 |
| 3.5.2 Providing Differentiated and Specialized Services | 第37-40页 |
| 3.5.3 Increasing Technical Investment and Innovation | 第40-42页 |
| 3.5.4 Adopting Advanced Talent-oriented Strategy | 第42-43页 |
| 3.5.5 Building and Promoting Strong International Brand | 第43-48页 |
| 3.5.6 Carrying out Comprehensive Growth strategies | 第48-52页 |
| Chapter Ⅳ Status Quo of Chinese Express and its Comparison with International Express | 第52-63页 |
| 4.1 The Current Develop Status of Chinese Express Company | 第52-58页 |
| 4.1.1 Expanding Market Scale | 第52-55页 |
| 4.1.2 Remaining "Price War" Competition | 第55-56页 |
| 4.1.3 Making Unfair Pricing Arrangements | 第56页 |
| 4.1.4 Lacking Credibility and Responsibility | 第56-57页 |
| 4.1.5 Lagging behind International Express Enterprises | 第57-58页 |
| 4.2 Differences on Equipment | 第58-59页 |
| 4.3 Differences on Informative Scale | 第59页 |
| 4.4 Differences on Employee Competence and Training System | 第59-61页 |
| 4.5 Differences on Corporate Culture and Management Concept | 第61-63页 |
| Chapter Ⅴ The Inspiration for Chinese Express Company | 第63-71页 |
| 5.1 Promoting the Improvement of Laws and Regulations in Express Industry | 第63-64页 |
| 5.2 Expanding Business Scale and Providing Diversified Services | 第64-65页 |
| 5.3 Increasing Service Quality and Promoting Employee Quality | 第65-67页 |
| 5.4 Investing In High-tech and Informative Construction | 第67-68页 |
| 5.5 Enhancing Culture Construction and Building Strong Brand | 第68-71页 |
| Chapter Ⅵ Conclusion | 第71-74页 |
| 6.1 Findings | 第71-73页 |
| 6.2 Limitations | 第73-74页 |
| Reference | 第74-77页 |
| Acknowledgements | 第77-78页 |
