| Abstract | 第1-6页 |
| 摘要 | 第6-9页 |
| Chapter One Introduction | 第9-13页 |
| ·Significance of the Study | 第9-10页 |
| ·Research Questions | 第10-11页 |
| ·Methodology | 第11页 |
| ·Data Collection | 第11页 |
| ·Organization of the Thesis | 第11-13页 |
| Chapter two Literature Review | 第13-25页 |
| ·Previous Studies of Business Negotiation | 第14-16页 |
| ·The Strategic Research on Business Negotiation | 第14-16页 |
| ·The Linguistic Study on Business Negotiation | 第16页 |
| ·A Brief Survey of the Cooperative Principle | 第16-25页 |
| ·The Concept of Cooperative Principle | 第17-18页 |
| ·Examples of the Violation of Maxims | 第18-20页 |
| ·Reasons for the Violation of the Maxims | 第20-22页 |
| ·Conversational Implicature | 第22-23页 |
| ·Examples of Conversational Implicature | 第23-25页 |
| Chapter Three Case Studies on the Application of the Four Maxims in Business Negotiation | 第25-44页 |
| ·The Observation of the Four Maxims | 第25-29页 |
| ·Observation of the Maxim of Quality | 第25-26页 |
| ·Observation of the Maxim of Quantity | 第26-28页 |
| ·Observation of the Maxim of Relevance | 第28-29页 |
| ·Observation of the Maxim of Manner | 第29页 |
| ·Deviation of the Four Maxims | 第29-44页 |
| ·Deviation of the Maxim of Quantity | 第29-33页 |
| ·Buffer | 第30-31页 |
| ·Taking Examples | 第31-32页 |
| ·Silence | 第32-33页 |
| ·Deviation of the Maxim of Quality | 第33-36页 |
| ·Bluffing | 第34-35页 |
| ·Metaphor | 第35-36页 |
| ·Deviation of the Maxim of Relation | 第36-38页 |
| ·Avoiding Confrontation | 第36-38页 |
| ·Implicating | 第38页 |
| ·Deviation of the Maxim of Manner | 第38-40页 |
| ·Obscurity | 第39页 |
| ·Euphemism | 第39-40页 |
| ·Deviation of the Combination of the Four Maxims | 第40-44页 |
| Chapter Four Research Findings | 第44-46页 |
| ·Acting Dumb | 第44页 |
| ·Thinking in Real Terms but Talking Funny | 第44-45页 |
| ·Always Congratulating the Other Side | 第45页 |
| ·Using Uncertainty to Your Advantage | 第45-46页 |
| Chapter Five Conclusion | 第46-48页 |
| ·Summary of the Research Findings | 第46页 |
| ·Limitations of the Present Study | 第46-47页 |
| ·Suggestions for further Research | 第47-48页 |
| References | 第48-50页 |
| Acknowledgements | 第50-51页 |
| Appendix Business Negotiation Cases in This Thesis | 第51-59页 |
