Acknowledgements | 第3-4页 |
Abstract | 第4页 |
摘要 | 第5-7页 |
Introduction | 第7-11页 |
Chapter 1 The Social Background of the Formation of American Consumerism | 第11-15页 |
1.1 The Emergence of Monopoly Capitalism | 第11-13页 |
1.2 The Manifestation and Influence of Rapid Economic Development | 第13-15页 |
Chapter 2 The Formation Reasons of American Consumerism | 第15-25页 |
2.1 The Widespread Application of Science and Technology | 第15-17页 |
2.2 The Innovation in Management System and Method of Modern Enterprises | 第17-19页 |
2.3 The Development of Urbanization | 第19-21页 |
2.4 The Secularization of Social Culture | 第21-22页 |
2.5 The Attack from the New Middle Class | 第22-25页 |
Chapter 3 The Manifestation of American Consumerism | 第25-36页 |
3.1 The Rise of Advertisement | 第25-26页 |
3.2 The Beginning of Mass Consumption | 第26-32页 |
3.3 The Popularization of Credit Consumption | 第32-34页 |
3.4 The Initial Shaping of Consumerism | 第34-36页 |
Chapter 4 Comments on the American Consumer Society | 第36-41页 |
4.1 The Positive Effect on American Society | 第36-37页 |
4.2 The Negative Influence of Consumer Society on American Economy | 第37-41页 |
4.2.1 The negative influence of excessive consumption | 第37-38页 |
4.2.2 The crazy speculation had a negative influence on American economy | 第38-41页 |
Chapter 5 The General Situation of Consumerism in China under the Influence ofAmerican Consumerism | 第41-45页 |
5.1 Economic Reasons | 第41-42页 |
5.2 Social and Cultural Reasons | 第42-45页 |
Conclusion | 第45-47页 |
Bibliography | 第47-50页 |
附录 | 第50页 |