| 中文摘要 | 第1-3页 |
| Abstract | 第3-5页 |
| 中文文摘 | 第5-7页 |
| Synopsis | 第7-12页 |
| Chapter One Introduction | 第12-13页 |
| Chapter Two Intercultural communication | 第13-18页 |
| ·Definition of Culture | 第13页 |
| ·Definition of Communication | 第13-15页 |
| ·The Relationship between Communication and Culture | 第15页 |
| ·Intercultural communication | 第15-18页 |
| ·Definition of Intercultural Communication | 第15-16页 |
| ·An Overview of the Intercultural Communication | 第16页 |
| ·Three Elements of Intercultural Communication | 第16-18页 |
| Chapter Three Pragmatic Competence and Pragmatics Factors Affecting Politeness | 第18-26页 |
| ·Pragmatics | 第18-22页 |
| ·Pragmatic Failure | 第19-21页 |
| ·Pragmatic-linguistic Failure | 第19-20页 |
| ·Socio-pragmatic Failure | 第20-21页 |
| ·Pragmatic Failures in Intercultural Communication | 第21-22页 |
| ·Reasons for Studying Pragmatic Failure | 第22页 |
| ·The Importance of Pragmatic Principles | 第22-23页 |
| ·Views of Pragmatic Principles | 第22-23页 |
| ·The Features of Pragmatic Principle | 第23页 |
| ·Pragmatic Competence | 第23页 |
| ·Pragmatic Factors Affecting Politeness | 第23-26页 |
| ·Social Factors | 第24页 |
| ·Psychological Factors | 第24-25页 |
| ·Linguistic Factors | 第25-26页 |
| Chapter Four Politeness and Politeness Principle | 第26-34页 |
| ·An Overview of the Studies of Politeness | 第26页 |
| ·The Definition of Politeness | 第26-27页 |
| ·Relevant Theories on Politeness | 第27-32页 |
| ·Grice's Cooperative Principle | 第27-29页 |
| ·Lakoff's Model of Politeness | 第29页 |
| ·G. Leech's Politeness Principle | 第29-30页 |
| ·Gu's Politeness Model | 第30-32页 |
| ·The Social Norm View of Politeness | 第32-34页 |
| Chapter Five The Face Theory and Politeness | 第34-40页 |
| ·The Concept Face in Chinese and English Cultures | 第34-36页 |
| ·The Definition of Face | 第34-35页 |
| ·Face in English and Chinese | 第35-36页 |
| ·Politeness: Different Cultural Values in English and Chinese | 第36-40页 |
| ·The Core of English Culture: Individualism | 第36-37页 |
| ·Chinese Politeness: A Collectivism-based Concept | 第37-40页 |
| Chapter Six Strategies for Avoiding Pragmatic Failures and Implications for English Language Teaching and Learning | 第40-46页 |
| ·Cultivating Our Socio-linguistic Competence | 第41-42页 |
| ·Strengthening Cultural Awareness | 第42页 |
| ·Avoiding Negative Stereotyping | 第42-43页 |
| ·Implications for English Language Teaching and Learning | 第43-46页 |
| Chapter Seven Some Constructive Suggestions for Cultural Teaching | 第46-51页 |
| ·Cultural Syllabus Design | 第46页 |
| ·Textbook Compilation | 第46-49页 |
| ·The Role of Teachers in Cultural Teaching | 第49-51页 |
| Chapter Eight Conclusion | 第51-52页 |
| References | 第52-55页 |
| Acknowledgements | 第55页 |
