Chinese abstract | 第1-5页 |
English abstract | 第5-8页 |
Chapter 1 Introduction | 第8-12页 |
·Motivations and Significance of the Research | 第8-9页 |
·A Brief Introduction of the Two Companies | 第9-11页 |
·Thesis Structure | 第11-12页 |
Chapter 2 Literature Review | 第12-29页 |
·Cross-cultural Communication Theory | 第12-16页 |
·Definition of Culture | 第12-14页 |
·Characteristics of Culture | 第14-16页 |
·Corporate Culture Theory | 第16-20页 |
·Definition of Corporate Culture | 第16-18页 |
·Importance and Functions of Corporate Culture | 第18-20页 |
·Relationship between the National Culture and the Corporate Culture | 第20-23页 |
·Introduction to the Specific Cross-cultural and Corporate Culture Theories Applied in this Research | 第23-29页 |
·Edward Hall’s High vs. Low Context Theory | 第23-25页 |
·Hofstede’s Cultural Dimensions | 第25-27页 |
·Corporate Culture Theory of Van Muijen et al | 第27-29页 |
Chapter 3 Research Mythology | 第29-34页 |
·Research Methodology | 第29-30页 |
·Design of the Questionnaire | 第30-32页 |
·Choosing Samples for the Research (Participants) | 第32-34页 |
Chapter 4 Analysis of the Second-level of Corporate Culture | 第34-50页 |
·Hypotheses to be tested | 第35-40页 |
·Hypothesis 1(How do they resolve conflicts) | 第35-37页 |
·Hypothesis 2(How do they think about changes) | 第37-39页 |
·Hypothesis 3(How are they rewarded and motivated) | 第39-40页 |
·Analysis of the Results | 第40-50页 |
·Analysis of Hypothesis 1 | 第40-44页 |
·Analysis of Hypothesis 2 | 第44-47页 |
·Analysis of Hypothesis 3 | 第47-50页 |
Chapter 5 Conclusions | 第50-54页 |
·Conclusions for the research | 第50-51页 |
·Suggestions for the Chinese non-state owned companies | 第51-52页 |
·Limitations of this research | 第52-54页 |
References | 第54-56页 |
Appendix | 第56-59页 |
Acknowledgements | 第59页 |