| Chapter 1 Introduction | 第7-10页 |
| 1．1 Objective | 第7-8页 |
| 1．2 The Structure of the Thesis | 第8-10页 |
| Chapter 2 Theoretical Framework | 第10-22页 |
| 2．1 Overview of Electronic Commerce | 第10-12页 |
| 2．1．1 Definitions of Electronic Commerce | 第10-11页 |
| 2．1．2 Types of Electronic Commerce | 第11-12页 |
| 2．2 Porter's Competitive Advantage Theory | 第12-21页 |
| 2．2．1 Porter's Generic Competitive Strategies | 第12-14页 |
| 2．2．2 The Five Forces Framework of Competitive Advantage | 第14-19页 |
| 2．2．3 The Framework of the Value Chain | 第19-21页 |
| 2．3 Conclusions | 第21-22页 |
| Chapter 3 A Business Value Model of Electronic Commerce | 第22-36页 |
| 3．1 The Sources of Business Value of Electronic Commerce | 第22-28页 |
| 3．2 Impacton the Five Forces of Competitive Advantage | 第28-32页 |
| 3．2．1 Impact on Competitive Strategy | 第28-30页 |
| 3．2．2 Impact on New Entrants and Substitute Products | 第30-31页 |
| 3．2．3 Impacton Intermediary | 第31-32页 |
| 3．3 An Supplement to Bloch' Model | 第32-33页 |
| 3．4 Impact on the Value Chain | 第33-35页 |
| 3．5 Conclusions | 第35-36页 |
| Chapter 4 The PublishingIndustry-Typical Example of E-Commerce Related Industry | 第36-50页 |
| 4．1 The Overview of the Publishing Industry | 第36-41页 |
| 4．1．1 The Value Chain of the Publishing Industry | 第36-37页 |
| 4．1．2 Games and Players in the Publishing Industry | 第37-41页 |
| 4．2 The Impact of Electronic Commerce on the Publishing Industry | 第41-47页 |
| 4．2．1 New Entrants | 第42-43页 |
| 4．2．2 Substitute Products | 第43-44页 |
| 4．2．3 Bargaining Power of Suppliers and Entry Barriers | 第44-45页 |
| 4．2．4 Implications of Intermediation and Disintermediation for the Publishing Industry | 第45-47页 |
| 4．3 Electronic Commerce Implications for the Value System Actors | 第47-48页 |
| 4．4 Conclusions | 第48-50页 |
| CHAPTER 5 Building Competitive Advantage through Electronic Commerce | 第50-64页 |
| 5．1 The Business Value Complementarity Theory | 第50-52页 |
| 5．2 A Business Value Complementarity Model of Electronic Commerce | 第52-58页 |
| 5．2．1 Understanding the Variables of the Model | 第52-54页 |
| 5．2．2 Explanation of the Model | 第54-58页 |
| 5．3 Model Implications for Strategy Formulation | 第58-61页 |
| 5．4 Problems in Using the Complementarity Approach | 第61页 |
| 5．5 The Lessons from the Failures of Earlier Adopters | 第61-62页 |
| 5．6 Conclusions | 第62-64页 |
| Chapter 6 Conclusion | 第64-66页 |
| 6．1 Introduction | 第64页 |
| 6．2 Results Summary of Question 1 | 第64-65页 |
| 6．3 Results Summary of Question 2 | 第65页 |
| 6．4 Conclusions | 第65-66页 |
| References | 第66-69页 |
| 后记 | 第69页 |
