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泰国无现金支付视角下不同人群付款方式选择的影响因素研究

详细摘要第4-8页
Abstract第8-9页
Chapter 1 Introduction第12-28页
    1.1 Source of Topic and Background第12-15页
        1.1.1 Source of topic第12-13页
        1.1.2 Background of the study第13-15页
            (1) Technology society and life第14页
            (2) Sociological factors and effects(Values)第14-15页
    1.2 Objective and significance of the subject第15-16页
        1.2.1 Objectives of the research第15-16页
        1.2.2 Significance of the Research第16页
    1.3 Literature Review第16-26页
        1.3.1 Research at home第16-21页
            (1) Thailand and the transition towards a cashless society and E-Paymen第16-18页
            (2) Thai e-payment system to use ‘any ID’ or ‘Prompt Pay’ feature第18-20页
            (3) All in one public transport car第20-21页
        1.3.2 Research abroad第21-25页
            (1) Chinese Cashless Society article第21-22页
            (2) India is likely to become the first digital Cashless Society第22-23页
            (3) Cashless society of Sweden第23-24页
            (4) Countries Going Cashless第24-25页
        1.3.3 Analysis of literature review from home country and abroad第25-26页
    1.4 Main content of the study第26-28页
        1.4.1 Research content第26页
        1.4.2 Research method第26-28页
Chapter 2 Theoretical Analysis第28-41页
    2.1 Theoretical第28-30页
        2.1.1 The definition of cashless society第28页
        2.1.2 Type of cashless第28-29页
        2.1.3 Potential Problems Associated With a Cashless Society第29-30页
        2.1.4 Potential Benefits of a Cashless Society第30页
    2.2 Theory Proposition第30-32页
        2.2.1 The proposition in case of model of cashless society第30-31页
            (1) Legal factor第30-31页
            (2)Technology factor第31页
            (3)Social factor第31页
        2.2.2 The proposition in case of Thailand toward cashless society第31-32页
    2.3 Involved research第32-34页
    2.4 Perceptions of Cashless Financial Transactions第34-38页
    2.5 Research Model第38-39页
    2.6 Hypothesis第39-40页
    2.7 Summary of the chapter第40-41页
Chapter 3 Research Methodology第41-46页
    3.1 Methodology第41-45页
        3.1.1 Sample group第41页
        3.1.2 Data Collection tool第41-42页
        3.1.3 Data Collection第42-44页
        3.1.4 Data Variable第44-45页
    3.2 Anticipated problems and solutions第45页
    3.3 Summary of the chapter第45-46页
Chapter 4 Data Analysis第46-75页
    4.1 Introduction第46页
    4.2 Descriptive Analysis第46-58页
        4.2.1 Identification of respondents第46-50页
        4.2.2 Data related to the frequency of usage第50-58页
    4.3 Hypothesis testing第58-66页
    4.4 Specific result for each category第66-74页
    4.5 Summary of the chapter第74-75页
Chapter 5 Finding and suggestion第75-80页
    5.1 Summary of Findings第75-77页
        5.1.1 Profile of participants第75页
        5.1.2 The analysis result of hypothesis第75-77页
    5.2 Recommendations第77-78页
    5.3 Suggestions for further research第78页
    5.4 Summary of the chapter第78-80页
Conclusion第80-84页
References第84-87页
Appendix第87-98页
Acknowledgement第98-99页
Resume第99页

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