| Abstract | 第5-6页 |
| 摘要 | 第7-14页 |
| CHAPTER 1: INTRODUCTION, OBJECTIVES & SIGNIFICANCE OF THE STUDY | 第14-25页 |
| 1.1 BACKGROUND INFORMATION | 第14-20页 |
| 1.2 STATEMENT OF THE PROBLEM | 第20-21页 |
| 1.3 RESEARCH OBJECTIVES | 第21页 |
| 1.3.1 General Objective | 第21页 |
| 1.3.2 Specific Objectives | 第21页 |
| 1.4 RESEARCH QUESTIONS | 第21-22页 |
| 1.5 SIGNIFICANCE OF THE RESEARCH | 第22页 |
| 1.6 SCOPE OF THE STUDY | 第22-23页 |
| 1.7 THESIS OUTLINE | 第23页 |
| 1.8 OPERATIONAL DEFINITION OF TERMS | 第23-25页 |
| CHAPTER 2: LITERATURE REVIEW AND THEORETICAL FRAMEWORK | 第25-43页 |
| 2.1 DEFINITION OF A CITY | 第25-26页 |
| 2.2 UNDERSTANDING CITY TOURISM | 第26-27页 |
| 2.3 SPORTS EVENTS IN CITIES | 第27-33页 |
| 2.3.1 Impact of Sports Events on Tourism | 第28-31页 |
| 2.3.2 Sport tourism events and seasonality | 第31-33页 |
| 2.4 SPORTS CITIES | 第33页 |
| 2.5 LEAP FOR THE MULTI-BILLION DOLLAR BUSINESS IN SPORTS TOURISM | 第33-35页 |
| 2.6 EFFECTS OF SPORT TOURISM | 第35-36页 |
| 2.6.1 Economic, Cultural and Social | 第35页 |
| 2.6.2 Social and cultural effects | 第35-36页 |
| 2.7 CHALLENGES FACING UGANDA’S TOURISM INDUSTRY | 第36页 |
| 2.8 CONCEPTUAL FRAMEWORK | 第36-39页 |
| 2.9 INNOVATION OF THE STUDY | 第39-43页 |
| CHAPTER 3: MAIN RESEARCH CONTENTS AND RESEARCH METHODOLOGY | 第43-47页 |
| 3.1 RESEARCH DESIGN | 第43页 |
| 3.2 TARGET POPULATION AND SAMPLE SIZE | 第43-44页 |
| 3.3 SAMPLING TECHNIQUES | 第44页 |
| 3.4 DATA COLLECTION TOOLS & PROCEDURE | 第44-45页 |
| 3.5 DATA PROCESSING AND ANALYSIS | 第45-46页 |
| 3.6 LOGISTICAL AND ETHICAL CONSIDERATIONS | 第46页 |
| 3.7 CONCLUSION | 第46-47页 |
| CHAPTER 4: FINDINGS AND DISCUSSIONS | 第47-61页 |
| 4.1 INTRODUCTION | 第47页 |
| 4.2 QUESTIONNAIRE RETURNS AND IN-DEPTH INTERVIEWS | 第47-48页 |
| 4.3 DEMOGRAPHIC INFORMATION OF THE RESPONDENTS | 第48-50页 |
| 4.3.1 Demographic Distribution of Respondents by Gender | 第48页 |
| 4.3.2 Demographic Distribution of Respondents by Age | 第48-50页 |
| 4.3.3 Level of Education of the Respondents | 第50页 |
| 4.4 SUMMARY OF FINDINGS ON THE CURRENT STATE OF CITY TOURISM INKAMPALA | 第50-53页 |
| 4.5 SUMMARY OF FINDINGS ON THE PERCEPTIONS ABOUT THE ROLE OFSPORTS ON THE DEVELOPMENT OF CITY TOURISM IN KAMPALA | 第53-54页 |
| 4.6 CHALLENGES OF USING SPORTS TO DEVELOP AND PROMOTE CITYTOURISM IN KAMPALA | 第54-59页 |
| 4.6.1 Infrastructure Challenge | 第55-56页 |
| 4.6.2 Funding Challenge | 第56-57页 |
| 4.6.3 Branding and Marketing Challenge | 第57页 |
| 4.6.4 Management Challenge | 第57-58页 |
| 4.6.5 Terror Attacks | 第58页 |
| 4.6.6 Summary of the Challenges of Developing City Tourism through Sports inKampala | 第58-59页 |
| 4.7 OPPORTUNITIES OF DEVELOPING CITY TOURISM THROUGH SPORTS INKAMPALA | 第59-60页 |
| 4.8 IMPLICATIONS OF FINDINGS | 第60-61页 |
| CHAPTER 5: CONCLUSION AND RECOMMENDATIONS | 第61-67页 |
| 5.1 INTRODUCTION | 第61页 |
| 5.2 SPORTS AND THE DEVELOPMENT OF CITY TOURISM IN KAMPALA | 第61-62页 |
| 5.3 RECOMMENDATIONS | 第62-66页 |
| 5.3.1 Other key recommendations for policy and practice | 第64-65页 |
| 5.3.2 Recommendations for Further Research | 第65-66页 |
| 5.4 LIMITATIONS OF THE STUDY AND MITIGATION MEASURES | 第66-67页 |
| REFERENCES | 第67-73页 |
| APPENDICES | 第73-80页 |
| Acknowledgement | 第80页 |
