| 中文摘要 | 第1-5页 |
| Abstract | 第5-11页 |
| Chapter 1 Introduction | 第11-17页 |
| ·Historical Background | 第11页 |
| ·Project Origin | 第11-12页 |
| ·Literature Review | 第12-16页 |
| ·Reason and Significance of the Study | 第16-17页 |
| Chapter 2 Theoretical Background | 第17-24页 |
| ·Culture | 第17页 |
| ·Communication | 第17-23页 |
| ·Cultural Communication | 第18-19页 |
| ·Tourism Communication | 第19-23页 |
| ·The Relationship between Culture and Communication | 第23-24页 |
| Chapter 3 Introduction of Wuming "San Yue San" Song Fair | 第24-40页 |
| ·Origin of "San Yue San" Song Fair | 第24-26页 |
| ·Main Communication Modes of Wuming "San Yue San" SongFair Culture | 第26-27页 |
| ·Events of Wuming's "San Yue San" Song Fair | 第27-29页 |
| ·Research Situation about Cultural Communication of "San Yue San" Song Fair and Its Enlightenment | 第29-30页 |
| ·Various Value of "San Yue San" Song Fair | 第30-33页 |
| ·Cultural Value | 第30-31页 |
| ·Spiritual and Aesthetic Value | 第31-32页 |
| ·Economic Value | 第32-33页 |
| ·Importance of Zhuang's "San Yue San" Song Fair | 第33-38页 |
| ·Accumulating and Developing Zhuang's Excellent Traditional Culture | 第33-34页 |
| ·Satisfying People's Needs both on Material and Spirit | 第34-35页 |
| ·Making Investment through the Song Fair and Promoting Cultural Development by Economy and Trade | 第35-38页 |
| ·Protection, Inheritance and Exploration of Zhuang's "San Yue San" Song Fair | 第38-40页 |
| Chapter 4 Research Method | 第40-46页 |
| ·Questionnaire and Its Results | 第40-44页 |
| ·Interview and Its Results | 第44-46页 |
| Chapter 5 Analysis of the Song Fair | 第46-62页 |
| ·Social Cultural Functions of Zhuang's "San Yue San" Song Fair—from the Social Functions of Communicaiton | 第46-51页 |
| ·Social Heritage Inheritance Function | 第47-48页 |
| ·Interpretation and Provisions | 第48-50页 |
| ·Entertainment Function | 第50-51页 |
| ·Communicative Function | 第51页 |
| ·Relationship between Culture and Communication—from the Perspective of Cultural Communication | 第51-53页 |
| ·Intercultural Communication in "San Yue San" Song Fair | 第53-54页 |
| ·Analysis of Zhuang's "San Yue San" Song Fair fromTourism Communication | 第54-58页 |
| ·Communicative Situation of Wuming Zhuang's "San Yue San" Song Fair | 第54-56页 |
| ·Shortages of Wuming's Communication of Its Zhuang's "San Yue San" Song Fair | 第56-58页 |
| ·Researching Communication Countermeasures of Wuming "San Yue San" Song Fair Combining Communication Theory | 第58-62页 |
| Chapter 6 Prospect and Outlook | 第62-66页 |
| ·Promoting the Development and Protection of Ethnic Culture | 第63-64页 |
| ·Promoting Communication between the Zhuang Culture and Foreign Cultures | 第64页 |
| ·Promoting Development of Economy | 第64-66页 |
| Chapter 7 Conclusion | 第66-69页 |
| ·Summary of the Thesis | 第66-67页 |
| ·Significance | 第67-68页 |
| ·Limitations | 第68页 |
| ·Prospects for Further Study | 第68-69页 |
| Appendices | 第69-72页 |
| Appendix A | 第69-71页 |
| Appendix B | 第71-72页 |
| Bibliography | 第72-75页 |
| Publications During the Postgraduate Program | 第75-76页 |
| Acknowledgements | 第76-78页 |
