| 摘要 | 第1-5页 |
| ABSTRACT | 第5-9页 |
| CHAPTER 1 INTRODUCTION | 第9-13页 |
| ·BRIEF INTRODUCTION OF CCB WUXI BRANCH | 第9-10页 |
| ·RESEARCH BACKGROUND | 第10-11页 |
| ·RESEARCH IDEAS AND METHODS | 第11-13页 |
| CHAPTER 2 BRIEF INTRODUCTION OF PERSONAL BANKING | 第13-19页 |
| ·DEFINITION OF PERSONAL BANKING | 第13-14页 |
| ·BASIC FEATURES OF PERSONAL BANKING | 第14-15页 |
| ·ROLE AND FUNCTIONS OF PERSONAL BANKING IN COMMERCIAL BANK | 第15-16页 |
| ·COMPARISON OF DOMESTIC AND FOREIGN PERSONAL BANKING DEVELOPMENT | 第16-19页 |
| CHAPTER 3 CURRENT SITUATION OF CCB WUXI BRANCH PERSONAL BANKING AND ANALYSIS | 第19-37页 |
| ·INTRODUCTION OF CCB PERSONAL BANKING | 第19-24页 |
| ·EXTERNAL ENVIRONMENT ANALYSIS OF PERSONAL BANKING IN CCB WUXI BRANCH | 第24-28页 |
| ·ORGANIZATIONAL STRUCTURE OF CCB WUXI BRANCH PERSONAL BANKING DEPARTMENT | 第28-31页 |
| ·BUSINESS UPDATE AND ANALYSIS OF CCB WUXI BRANCH | 第31-37页 |
| CHAPTER 4 SWOT ANALYSIS FOR PERSONAL BANKING IN CCB WUXI BRANCH | 第37-43页 |
| ·STRENGTHS OF PERSONAL BANKING IN CCB WUXI BRANCH | 第37-38页 |
| ·WEAKNESSES OF PERSONAL BANKING IN CCB WUXI BRANCH | 第38-40页 |
| ·OPPORTUNITIES OF PERSONAL BANKING IN CCB WUXI BRANCH | 第40-41页 |
| ·THREATS OF PERSONAL BANKING IN CCB WUXI BRANCH | 第41-43页 |
| CHAPTER 5 PERSONAL BANKING DEVELOPMENT STRATEGY OF CCB WUXI BRANCH | 第43-56页 |
| ·SHIFTING CONCEPTS, ESTABLISHING DEVELOPMENT POSITIOND COMPETITIVE STRATEGY OF PERSONAL BANKING BUSINESS | 第44-45页 |
| ·STRENGTHEN PRODUCTS, SERVICES AND TECHNOLOGY INNOVATION, ESTABLISH PERSONAL BANKING BRANDS | 第45-48页 |
| ·STRENGTHEN PERSONAL BANKING MARKETING, FAST OPENUP MARKET CHANNELS | 第48-52页 |
| ·STRENGTHEN CONSTRUCTION OF PERSONAL FINANCING CENTERS,AND VIGOROUSLY DEVELOP PERSONAL FINANCING BUSINESS | 第52-54页 |
| ·ESTABLISH AND COMPLETE FINANCIAL RISK-CONTROL SYSTEM | 第54-56页 |
| CONCLUSION | 第56-57页 |
| REFERENCES | 第57-58页 |
| 致谢 | 第58-59页 |
| 攻读学位期间发表的学术论文目录 | 第59页 |
