| Chapter 1 Introduction | 第1-12页 |
| ·Need for the Study | 第9-11页 |
| ·Recognizing the Importance of Learning Motivation and the Necessity of Application of Motivational Strategies | 第9-10页 |
| ·Strengthening Researches on Motivation Level and Motivational Strategies | 第10页 |
| ·Being Helpful to Improve Finance English Teaching | 第10-11页 |
| ·Structure of the Thesis | 第11-12页 |
| Chapter 2 Review of Literature on Learning Motivation and Motivational Strategies | 第12-31页 |
| ·Introduction | 第12页 |
| ·Learning Motivation | 第12-15页 |
| ·Definition of Learning Motivation. | 第12-13页 |
| ·Classifications of Learning Motivation | 第13-14页 |
| ·Intrinsic/Extrinsic Motivation | 第13页 |
| ·Integrative/Instrumental Motivation | 第13-14页 |
| ·Different Approaches to Learning Motivation | 第14-15页 |
| ·Models of Motivational Strategies | 第15-25页 |
| ·Models Based on Intrinsic and Extrinsic Motivation | 第15-17页 |
| ·Model 1: Focusing on Intrinsic Motivation | 第15-16页 |
| ·Model 2: Focusing on both Intrinsic and Extrinsic Motivation | 第16页 |
| ·Model 3: Focusing on More than Intrinsic and Extrinsic Motivation | 第16-17页 |
| ·Models Based on Motivation Drivers | 第17-24页 |
| ·Model 4: A.R.C.S. Model (Attention, Relevance, Confidence and Satisfaction) . | 第17-19页 |
| ·Model 5: E.S.S.F. Model (Engagement, Structure, Stimulation and Feedback) .. | 第19-24页 |
| ·Comparison among These Five Model | 第24-25页 |
| ·Past Researches on Motivation Level and Motivational Strategies | 第25-31页 |
| ·Researches Done by Foreign Researchers | 第25-27页 |
| ·Researches Done by Domestic Researchers | 第27-31页 |
| Chapter 3 Design of This Quantitative Research | 第31-36页 |
| ·Introduction | 第31页 |
| ·Research Questions and Hypotheses | 第31页 |
| ·Participants | 第31-32页 |
| ·Instruments –Four Questionnaires | 第32-34页 |
| ·Teacher Questionnaire | 第32-33页 |
| ·Motivation-level Questionnaire | 第33页 |
| ·Student-demotivating Questionnaire | 第33页 |
| ·Student-motivating Questionnaire | 第33-34页 |
| ·Data Collection and Analysis | 第34-35页 |
| ·Item Analysis | 第35页 |
| ·Reliability Analysis | 第35-36页 |
| Chapter 4 Results and Discussions | 第36-52页 |
| ·Introduction | 第36页 |
| ·Teachers’Viewpoint of Learning Motivation | 第36页 |
| ·Students’Overall Beginning Motivation Level | 第36-37页 |
| ·Students Group Differences in Beginning Motivation Level | 第37-40页 |
| ·Differences in Gender | 第37-38页 |
| ·Differences in Major | 第38-39页 |
| ·Differences in English Proficiency | 第39-40页 |
| ·Motivational Strategies Applied by Teachers | 第40-43页 |
| ·The Effect of Motivational Strategies | 第43-46页 |
| ·Overview | 第43-44页 |
| ·Differences in Effect among Four Subcategories of Motivational Strategies: Engagement, Structure, Stimulation and Feedback Strategies | 第44-46页 |
| ·Student Group Differences in Effect of Motivational Strategies | 第46-50页 |
| ·Differences in Gender | 第46-47页 |
| ·Differences in Major | 第47-49页 |
| ·Differences in English Proficiency | 第49-50页 |
| ·Teachers’Demotivating Behaviors | 第50页 |
| ·Comparison between Students’Beginning and Ending Motivation Level | 第50-52页 |
| Chapter 5 Findings, Conclusons, Implications, Limitations and Suggestions for Further Research | 第52-57页 |
| ·Major Findings and Conclusions of This Study | 第52-53页 |
| ·Findings in Students’Motivation Level | 第52页 |
| ·Findings in Teachers’Application of Motivational Strategies | 第52页 |
| ·Findings in the Effect of Motivational Strategies | 第52-53页 |
| ·Conclusions | 第53页 |
| ·Theoretical and Pedagogic Implications | 第53-55页 |
| ·Theoretical Implication | 第53-54页 |
| ·Investigation into Motivation Level and Effect of Motivational Strategies in the Domain of Finance English Teaching | 第54页 |
| ·Questionnaires Employed in the Research | 第54页 |
| ·Pedagogic Implications | 第54-55页 |
| ·Suggestions for Overall Implementation of Motivational Strategies | 第54-55页 |
| ·Suggestions for Finance English Teaching | 第55页 |
| ·Limitations and Suggestions for Further Research | 第55-57页 |
| Bibliography | 第57-59页 |
| Appendixes | 第59-68页 |
