| Declaration | 第1-4页 |
| Acknowledgement | 第4-5页 |
| Abstract | 第5-11页 |
| Chapter Ⅰ Introduction | 第11-19页 |
| ·Preview | 第11-12页 |
| ·Rationale of the present thesis | 第12-13页 |
| ·Main issues and research questions | 第13-17页 |
| ·What is Computer-mediated language? | 第13-15页 |
| ·CML as a variety of language | 第15-16页 |
| ·Research questions | 第16-17页 |
| ·Significance and goal of the present thesis | 第17页 |
| ·Data collection and research methodology | 第17-18页 |
| ·Overview of the present thesis | 第18-19页 |
| Chapter Ⅱ Literature Review | 第19-28页 |
| ·The research on memetics v | 第19-23页 |
| ·Memetic research on cultural and sociological phenomenon | 第19-21页 |
| ·Memetic research on advertising | 第21页 |
| ·Memetic research on linguistics | 第21-22页 |
| ·Chinese research on memetics | 第22-23页 |
| ·Research on CML | 第23-26页 |
| ·Crystal's research | 第23-24页 |
| ·Herring's research | 第24-26页 |
| ·Research in China | 第26页 |
| ·Summary | 第26-28页 |
| Chapter Ⅲ Theoretical Framework | 第28-39页 |
| ·The delimitation of meme | 第28-31页 |
| ·Working definition of'meme | 第28-29页 |
| ·Meme and imitation | 第29-30页 |
| ·Memotype and memetic phenotype | 第30-31页 |
| ·Memeplex | 第31页 |
| ·Memetic selection | 第31-33页 |
| ·Adaptation theory | 第33-35页 |
| ·Memetic adaptation | 第35-37页 |
| ·The memetic selection criteria for the CML | 第35-36页 |
| ·Dynamic process of CML adaptation | 第36-37页 |
| ·Summary | 第37-39页 |
| Chapter Ⅳ The Selection Criteria of CML | 第39-51页 |
| ·The interaction between the language and the meme | 第39-41页 |
| ·Language, way of spreading memes | 第39-40页 |
| ·Meme, facilitator of the evolution of the language | 第40-41页 |
| ·The criteria for CML selection | 第41-49页 |
| ·The simplicity | 第41-43页 |
| ·The novelty | 第43-45页 |
| ·The informality | 第45-46页 |
| ·The expressivity | 第46-48页 |
| ·The conformity | 第48-49页 |
| ·Summary | 第49-51页 |
| Chapter Ⅴ The Dynamic Process of Memetic Adaptation for the CML | 第51-70页 |
| ·Overview of Verschueren's contextual correlates of adaptability | 第51-52页 |
| ·Adaptation to people's mental world | 第52-62页 |
| ·Adaptation to working memory among netizens | 第52-56页 |
| ·Memory | 第53-54页 |
| ·The simplicity as a result of adaptation to working memory | 第54-56页 |
| ·Adaptation to mutual understanding among netizens | 第56-59页 |
| ·The mutual understanding | 第56-57页 |
| ·Power distance and types of information transmission | 第57页 |
| ·Influence upon the informality | 第57-59页 |
| ·Adaptation to emotive buttons | 第59-62页 |
| ·Emotive buttons | 第59-60页 |
| ·Novelty is the result of adaptation to identity buttons | 第60-62页 |
| ·Adaptation to the physical world | 第62-65页 |
| ·Nonverbal communication in our daily life | 第62-63页 |
| ·Adaptation of the emoticons | 第63-65页 |
| ·Adaptation to social world | 第65-68页 |
| ·Speech community | 第65页 |
| ·The conformity, result of adaptation to social world | 第65-68页 |
| ·Meme-centered properties facilitating the spreading | 第68-69页 |
| ·Summary | 第69-70页 |
| Chapter Ⅵ Conclusion | 第70-73页 |
| ·Major findings | 第70-71页 |
| ·Limitations of the present thesis | 第71-72页 |
| ·Suggestions for further research | 第72-73页 |
| Bibliography | 第73-78页 |
| Appendix Ⅰ Some abbreviations and numbers used in the Internet | 第78-80页 |
| Appendix Ⅱ Examples of frequently used smileys | 第80页 |