| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-16页 |
| Chapter 1 Introduction | 第16-21页 |
| 1.1 Research Background and Research Significance | 第16-19页 |
| 1.2 Research Methodology | 第19-21页 |
| Chapter 2 Literatures Review | 第21-51页 |
| 2.1 International Marketing Strategies | 第22-31页 |
| 2.2 Marketing Channel Theory | 第31-39页 |
| 2.3 Marketing Channel Management and Channel Optimization | 第39-51页 |
| Chapter 3 Case Description | 第51-59页 |
| 3.1 Overview of P Company Development | 第51-52页 |
| 3.2 Existing International Sales Channels Description of P Company | 第52-55页 |
| 3.3 Problems with Overseas Marketing Channel & Management of P Company | 第55-59页 |
| Chapter 4 Case Analysis | 第59-75页 |
| 4.1 Objective & Principle of International Marketing Channels of P Company | 第60-63页 |
| 4.2 Scheme Design of International Marketing Channels of P Company | 第63-65页 |
| 4.3 System Design of International Marketing channels of P Company | 第65-75页 |
| Chapter 5 Strategies of International Marketing Channel Optimization of P Company | 第75-88页 |
| 5.1 Selection of Channel Members | 第75-79页 |
| 5.2 Incentives for Channel Members | 第79-81页 |
| 5.3 The Consequences of Channel Conflicts and Strategies for Avoiding Channel Conflicts | 第81-84页 |
| 5.4 Channel Control | 第84-88页 |
| Chapter 6 Conclusion and Managerial Implication | 第88-92页 |
| 6.1 Conclusion | 第88-89页 |
| 6.2 Managerial Implication | 第89-90页 |
| 6.3 Limitations of the Research | 第90-92页 |
| References | 第92-93页 |
