| ABSTRACT | 第4页 |
| 摘要 | 第5-6页 |
| LIST OF ABBREVIATIONS | 第6-16页 |
| Chapter I Introduction | 第16-19页 |
| 1. Research Background | 第16-17页 |
| 2. Research Significance | 第17页 |
| 3. Research Content | 第17-18页 |
| 4. Research Methods | 第18-19页 |
| Chapter II Literature Review and Comment | 第19-25页 |
| 1. Introduction | 第19页 |
| 2. Strategic Management Review | 第19-21页 |
| 3 Emergent Strategy | 第21-22页 |
| 4 Comments on Traditional Methods of Strategic Analysis | 第22-25页 |
| Chapter III Internet‐based Enterprise Strategic Analysis | 第25-38页 |
| 1. The Long Tail Theory | 第25-28页 |
| 1.1The Origin and the Meaning of“Long Tail” | 第25-26页 |
| 1.2 The Economics Background of Generating of Long Tail theory | 第26-27页 |
| 1.3 Long Tail Theory and the Internet Economy Model | 第27页 |
| 1.4 Ponder with Long Tail Theory | 第27-28页 |
| 2. What is Internet Thinking | 第28-30页 |
| 3．Analysis of Internet Thinking | 第30-38页 |
| 3.1 Different Views on Competition | 第30-31页 |
| 3.2 Different Views on External Investment | 第31-34页 |
| 3.3 Internal Operations | 第34-35页 |
| 3.4 Business Environment | 第35-37页 |
| 3.5 Relations with Customers | 第37-38页 |
| Chapter IV Successful business story of the Internet thinking: Xiaomi Technology Case | 第38-53页 |
| 1. Xiaomi Technology Company | 第38页 |
| 2. Xiaomi Technology Start-up Team | 第38-39页 |
| 3. Strategic Choice and Product Market Positioning of Xiaomi Technology | 第39-42页 |
| 4. Business Features of Xiaomi Technology | 第42-51页 |
| 4.1 The Research of Xiaomi Technology | 第42-44页 |
| 4.2 The Supply Chain model of Xiaomi Technology | 第44-46页 |
| 4.3 Marketing of Xiaomi Mobile Phone | 第46-49页 |
| 4.4 Xiaomi Technology Customer Service | 第49-50页 |
| 4.5 Financing of Xiaomi Technology | 第50-51页 |
| 4.6 Xiaomi International Development | 第51页 |
| 5. Strategic Transformation: Enter the smart home | 第51-53页 |
| Chapter V Case Analysis of Xiaomi technology | 第53-74页 |
| 1. The Significance and the Basic Idea of Case Analysis | 第53-54页 |
| 2. Theoretical Foundation of the Case Analysis | 第54-61页 |
| 2.1 PEST Model | 第54-56页 |
| 2.2 Porter's Five Forces Model | 第56-59页 |
| 2.3 Supply Chain | 第59-61页 |
| 3 Strategic Choice Analysis of Xiaomi Technology | 第61-67页 |
| 3.1 Technological Factors as the Main Basis for External Analysis | 第61-62页 |
| 3.2 Industry Competitive Analysis | 第62-64页 |
| 3.3 Differentiated Product Market Positioning | 第64-65页 |
| 3.4 The Integration of E‐commerce Supply Chain Management | 第65-66页 |
| 3.5 Summary of Xiaomi’s Internet Thinking on Strategy | 第66-67页 |
| 4 Strategy Crafting of Xiaomi Technology | 第67-69页 |
| 4.1 Internet Thinking in Strategy Crafting of Xiaomi Technology | 第67-68页 |
| 4.2 Internet Thinking in R&D | 第68页 |
| 4.3 Internet Thinking in Supply Chain Model | 第68页 |
| 4.4 Internet Thinking in Marketing | 第68-69页 |
| 4.5 Internet Thinking in Customer Service | 第69页 |
| 4.6 Finaning of Xiaomi Technology | 第69页 |
| 5. The Difference Between Internet Thinking and the Traditional Business Model | 第69-72页 |
| 6. Problems and Suggestions Development | 第72-74页 |
| Chapter VI Internet thinking impact on enterprise strategy | 第74-76页 |
| References | 第76-78页 |
| Acknowledgements | 第78页 |
