| Acknowledgements | 第6-7页 |
| DEDICATION | 第7-8页 |
| 摘要 | 第8-10页 |
| ABSTRACT | 第10-11页 |
| TABLE OF CONTENTS | 第12-16页 |
| LIST OF TABLES | 第16-17页 |
| CHAPTER ONE | 第17-31页 |
| 1.0 Introduction | 第17页 |
| 1.1 Nigerian-Chinese Automobile Business Relationship and the Growing Influence of Basco Nigeria Limited: A Historical Overview | 第17-19页 |
| 1.2 Nigeria’s Large Automobile Market and Basco’s Distributorship | 第19-20页 |
| 1.3 Profile of Basco Nigeria Limited | 第20-22页 |
| 1.4 Statement of the Problem | 第22-23页 |
| 1.5 The Purpose of Research | 第23-24页 |
| 1.6 Objectives and Scope of Research | 第24页 |
| 1.7 Research Questions | 第24-25页 |
| 1.8 Scope and Limitation of the Study | 第25页 |
| 1.9 Research Methodology | 第25-26页 |
| 1.10 Theoretical Framework | 第26-27页 |
| 1.11 The implications of the theory to Basco Nigeria Ltd Auto Business Operations in Nigeria | 第27-28页 |
| 1.12 Synopsis of Chapters | 第28-29页 |
| REFERENCES | 第29-31页 |
| CHAPTER TWO | 第31-47页 |
| 2.0 Literature Review | 第31页 |
| 2.1 Selling Approaches | 第31-32页 |
| 2.2 Mastering the Business Environment | 第32-33页 |
| 2.3 Marketing Information Strategies | 第33-34页 |
| 2.4 Marketing Concept | 第34-35页 |
| 2.5 Chinas Economic Transformation | 第35-36页 |
| 2.6 Chinas Quantum Growth and Industrialization | 第36页 |
| 2.7 Chinese Modernization and Foreign Relations Strategies | 第36-37页 |
| 2.8 Conquering the Business Environmental Forces | 第37-39页 |
| 2.9 The Game Theory | 第39-40页 |
| 2.10 Consumerism | 第40-41页 |
| 2.11 Consumerism as the Market Basis | 第41-43页 |
| 2.12 Business Diversification Strategies | 第43-45页 |
| REFERENCES | 第45-47页 |
| CHAPTER THREE: The Nigeria Auto Industry and the Entry of Chinese Brand Automobiles: The Role of Basco Nigeria Limited | 第47-69页 |
| 3.0 Background to Nigeria’s Automobile Industry | 第47-51页 |
| 3.1 Nigerian Auto Brands, Companies, Marketers and Dealers | 第51-55页 |
| 3.2 The Issues and Challenges in the Resuscitation of the Automobile Industry in Nigeria | 第55-57页 |
| 3.3 The Widening Nigerian Automobile Market and Attraction of foreign Investment | 第57-59页 |
| 3.4 The Entry of Chinese Auto Brands and their challenges | 第59-62页 |
| 3.5 The Business Operations of Basco Nigeria Ltd in the Sales, Marketing and Distribution of Chinese Brand Automobiles and spare parts in Nigeria: Its Marketing Strategies | 第62-69页 |
| CHAPTER FOUR | 第69-99页 |
| 4.0 The Challenges of Basco Nigeria Limited in the Auto-Market Business of Nigeria55 | 第69页 |
| 4.1 The Nigeria harsh Business Environment | 第69-73页 |
| 4.2 The Effects of Multiple Taxation Regime | 第73-76页 |
| 4.3 Difficulties of Capital Formation and Assess to Bank Loans | 第76-80页 |
| 4.4 The Epileptic Performance of Public Utilities | 第80-82页 |
| 4.5 Unfavorable Government Policies | 第82-84页 |
| 4.6 Corruption | 第84-85页 |
| 4.7 Inflation | 第85-86页 |
| 4.8 Dubious Activities of Chinese and Nigerian Businessmen | 第86-87页 |
| 4.9 Substandard Products | 第87页 |
| 4.10 Unethical Duplication of Brand Names by Chinese Manufacturers | 第87-88页 |
| 4.11 By- Passing of Representatives | 第88-90页 |
| 4.12 Disregard of Business Agreement Terms | 第90-91页 |
| 4.13 The Challenges of Basco Co. in the Chinese Auto-Business and Future Prospects: The Elizade and Basco Experimentation with JAC Vehicles References | 第91-95页 |
| REFERENCES | 第95-99页 |
| CHAPER 5: Research Methodology | 第99-102页 |
| 5.0 Introduction | 第99页 |
| 5.1 Characteristics of the Study Population | 第99页 |
| 5.2 Reason for Sample Chosen | 第99-100页 |
| 5.3 Data Collection | 第100页 |
| 5.4 Personal Interviews | 第100页 |
| 5.5 Sample Size and Type | 第100-101页 |
| 5.6 Sampling Procudures | 第101页 |
| 5.7 Procedures for Analysing Data Collection | 第101页 |
| 5.8 Limitation of the Methodology | 第101-102页 |
| Chapter Six: Data Analysis Technique and Interpretation | 第102-117页 |
| 6.0 Introduction | 第102页 |
| 6.1 Research Questions | 第102-103页 |
| 6.2 Questionnaires Respondents | 第103-104页 |
| 6.3 Personal Information Respondents | 第104-105页 |
| 6.4 Source of Products | 第105-106页 |
| 6.5 Sources of Finance and Constraints | 第106页 |
| 6.6 Hopeful Sources of Finance in the Future | 第106-107页 |
| 6.7 Difficulties in Loan Repayment | 第107页 |
| 6.8 Nature of Problems in Loan Repayment | 第107-108页 |
| 6.9 Marketing Strategy | 第108页 |
| 6.10 Media of Advertising | 第108-109页 |
| 6.11 Channels of Distribution | 第109页 |
| 6.12 Workers Incentives | 第109-110页 |
| 6.13 Government Policies | 第110-112页 |
| 6.14 Welfare Packages of the Company | 第112页 |
| 6.15 Growth Rate of the Company | 第112-113页 |
| 6.16 Changes in the Business/Operational Capacity | 第113页 |
| 6.17 Country of Origin of Company’s Product Imports | 第113-114页 |
| 6.18 Vehicular Product Are Imported From China | 第114页 |
| 6.19 Product Brands Imported from China and other Countries | 第114-115页 |
| 6.20 Nature of Challenges | 第115-116页 |
| 6.21 Prospects In The Company’s Future Business Deals | 第116-117页 |
| CHAPTER 7:Summary, Findings, Conclusions, Implications and Recommendations/Suggestions | 第117-122页 |
| 7.0 Summary | 第117页 |
| 7.1 Statement of Findings | 第117-119页 |
| 7.1.1 Sources and challenges of Finance/Capital | 第117-118页 |
| 7.1.2 Marketing Strategies | 第118页 |
| 7.1.3 Infrastructural facilities | 第118页 |
| 7.1.4 Government Policies | 第118-119页 |
| 7.1.5 Products of Basco Company | 第119页 |
| 7.1.6 The Nature of Challenges | 第119页 |
| 7.1.7 Prospects of Basco Company | 第119页 |
| 7.2 Conclusion | 第119-120页 |
| 7.2.1 Financial Constraints | 第120页 |
| 7.2.2 Problems of Infrastructural Facilities | 第120页 |
| 7.3 Implications of the Findings | 第120页 |
| 7.4 Recommendations | 第120-121页 |
| 7.5 Suggestions for further studies | 第121-122页 |
| Bibliography | 第122-127页 |
| Appendix | 第127-129页 |
