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环境足迹工具:从营销战略到减少环境影响的有效手段

摘要第5-6页
ABSTRACT第6页
GLOSSARY第10-11页
LIST OF FIGURES第11-13页
LIST OF TABLES第13-14页
Chapter 1 INTRODUCTION第14-15页
Chapter 2 CONTEXT: VEOLIA WATER'S INDICATORS FOR ENVIRONMENTAL ASSESSMENT第15-44页
    2.1 Veolia water carbon footprint strategy第16-26页
        2.1.1 Greenhouse gas emissions: what is at stakes?第16-19页
        2.1.2 Carbon footprint: Methodology第19-25页
        2.1.3 Carbon footprint: a marketing opportunity第25-26页
    2.2 From water footprint to water impact index第26-41页
        2.2.1 Water challenges: what is at stakes?第26-28页
        2.2.2 Water impact index: Methodology第28-37页
        2.2.3 Generating business out of the water impact index第37-41页
    2.3 Setting up of an implementation framework第41-44页
        2.3.1 Design of a grid of implementation of the EF indicators第41-42页
        2.3.2 CFP and WII current position in the grid第42-44页
Chapter 3 METHOD: IMPLEMENTATION IN VEOLIA WATER MALAYSIA第44-50页
    3.1 Overview of the country第44-45页
    3.2 Presentation of the company第45-48页
        3.2.1 Veolia Water Malaysia and its clients第45-47页
        3.2.2 Recent evolution of the position of Veolia Water Malaysia in the Asia-Pacific area第47-48页
    3.3 Introduction of carbon footprint and Water Impact index in Veolia Water Malaysia第48-49页
        3.3.1 Will of the Management of Veolia Water第48页
        3.3.2 Development of environmental footprint tools in Malaysia第48-49页
    3.4 Methodology第49-50页
Chapter 4 CASE STUDIES第50-78页
    4.1 CFP assessment of Permanis第50-69页
        4.1.1 Context第50-53页
        4.1.2 Method第53-59页
        4.1.3 Results第59-69页
    4.2 Water Impact Index TNB Project第69-78页
        4.2.1 Context第69-70页
        4.2.2 Method第70-78页
Chapter 5 GENERALIZATION OF THE PATTERN AND DISCUSSION第78-98页
    5.1 Maturity of the EF tools deployment: State of the Art within VWM第78-79页
    5.2 Improve strategy and develop clients' awareness第79-82页
        5.2.1 Strengthen the awareness of clients第79-80页
        5.2.2 Build an appropriate training program第80-81页
        5.2.3 Prepare communication supports for the clients第81-82页
        5.2.4 Develop the visibility of the offer第82页
    5.3 Reach a better adaption of the methodologies to the local context第82-86页
        5.3.1 Learning from experience第82-83页
        5.3.2 Identify specific correspondent in VWM local team第83-84页
        5.3.3 Set up targeted monitoring in existing projects to collect identified key data第84-85页
        5.3.4 Development of a local database第85-86页
    5.4 Develop internal operational know-how to implement efficiently the indicators on projects第86-90页
        5.4.1 Involvement of all the of employees of the BU第86-88页
        5.4.2 Develop communication between the different BUs第88-90页
    5.5 Develop a local expertise in using the tool第90-92页
        5.5.1 Findings from the case studies第90页
        5.5.2 Recommendations第90-92页
    5.6 Obtain tangible improvements for environment: Recommendations from CFP assessment results analysis第92-95页
        5.6.1 Findings from the case studies第92页
        5.6.2 Recommendations第92-95页
    5.7 Limits of the CFP and WII第95-98页
        5.7.1 CFP assessment, an indicator for sustainability that has to be balanced第96页
        5.7.2 WII, an indicator to be developed第96-98页
Chapter 6 CONCLUSION第98-99页
REFERENCES第99-101页
APPENDICES第101-132页
RESUME第132页

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