| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-18页 |
| Chapter Ⅰ Introduction | 第18-22页 |
| 1.1 Background | 第18-19页 |
| 1.2 Purposes and Meaning | 第19-20页 |
| 1.3 Research Method and Procedure | 第20-21页 |
| 1.4 Chapter Summary | 第21-22页 |
| Chapter Ⅱ Literature Review | 第22-46页 |
| 2.1 Enterprise Operation Management | 第22-24页 |
| 2.1.1 Market Background of Operations Management | 第22-24页 |
| 2.2 Early Education Industry Enterprise Operation Management | 第24-27页 |
| 2.2.1 The Single-Store Operation Traits of Early Education Enterprises | 第24-25页 |
| 2.2.2 Primary ways for increasing member number quickly | 第25-26页 |
| 2.2.3 Development Trend for Early Education Enterprises | 第26-27页 |
| 2.3 Innovation and Development of Physical Fitness | 第27-33页 |
| 2.3.1 Important of Youth Physical Fitness and Mental Development | 第27-28页 |
| 2.3.2 Current Situation for Physical Fitness Education in US | 第28-30页 |
| 2.3.3 Current Situation for Physical Fitness of Chinese Children | 第30-33页 |
| 2.4 Enterprise planning operation and financial leverage management | 第33-41页 |
| 2.4.1 Enterprise franchise management and brand value maintenance | 第34-37页 |
| 2.4.2 Financing management | 第37-41页 |
| 2.5 Main Analysis Method and Tool | 第41-45页 |
| 2.5.1 PEST Analysis Model | 第41-44页 |
| 2.5.2 SWOT Analysis Model | 第44-45页 |
| 2.6 Chapter Summary | 第45-46页 |
| Chapter Ⅲ Case Description | 第46-74页 |
| 3.1 Macro-environment of Adolescent Physical Fitness Training | 第46-50页 |
| 3.1.1 Demand and Supply of Adolescent Physical Fitness Training | 第46-47页 |
| 3.1.2 Physical fitness is the health i ndicator, values and recognition ofadolescent | 第47页 |
| 3.1.3 Popularity of adolescent physical fitness exercise in China | 第47-48页 |
| 3.1.4 Status quo and conflicts of development of physical fitness training | 第48-50页 |
| 3.2 Introduction of HF Limited Company | 第50-61页 |
| 3.2.1 Introduction of Company | 第50-52页 |
| 3.2.2 Conflicts between partners | 第52-61页 |
| 3.3 The business operational mode and status of the physical training programs ofHF Fitness Company | 第61-70页 |
| 3.3.1 Human Resources Management and Current Situation | 第61-62页 |
| 3.3.2 Physical Fitness Training Course | 第62-64页 |
| 3.3.3 Current Situation of Marketing | 第64-65页 |
| 3.3.4 Business operations funds and financing management | 第65-66页 |
| 3.3.5 HF Company’s major operational data and analysis in 2015 | 第66-70页 |
| 3.4 Problems in the process of the development of innovation | 第70-72页 |
| 3.4.1 Talent competetion in the growing period of mature coach | 第70页 |
| 3.4.2 Specificity and diversity of Course System | 第70-71页 |
| 3.4.3 Trade-offs between marketing budgets with differentiation | 第71-72页 |
| 3.4.4 Enterprise Development and budget of capital input | 第72页 |
| 3.5 Summary | 第72-74页 |
| Chapter Ⅳ Case Analysis | 第74-86页 |
| 4.1 Analysis of Macro Competing Environment | 第74-79页 |
| 4.1.1 Political factor | 第74-76页 |
| 4.1.2 Analysis of the economic environment | 第76-77页 |
| 4.1.3 Social and cultural environment analysis | 第77-78页 |
| 4.1.4 Technical Environment | 第78-79页 |
| 4.2 Enterprise internal environment analysis | 第79-85页 |
| 4.2.1 Enterprise advantage analysis | 第79-81页 |
| 4.2.2 Enterprise weakness analysis | 第81页 |
| 4.2.3 Enterprise opportunity analysis | 第81-82页 |
| 4.2.4 Enterprise threat analysis | 第82-85页 |
| 4.3 Conclusion | 第85-86页 |
| Chapter Ⅴ Operation Management Measures and Development Strategy of HF | 第86-97页 |
| 5.1 Human Resource Management Planning of the Enterprise | 第86-90页 |
| 5.1.1 Signing training and estricting labor contracts with coaches in the training period | 第86-87页 |
| 5.1.2 Subdivision of the Profit Sharing System | 第87-88页 |
| 5.1.3 Promote the enterprise culture and formulate administrative methods of Option Incentive | 第88-89页 |
| 5.1.4 To explore innovation power of talents | 第89-90页 |
| 5.2 Class specialty maintenance and distinctive enrichment | 第90-91页 |
| 5.2.1 Keep studying and teaching the current classes to ensure its specialty | 第90页 |
| 5.2.2 Digging internal innovation ability of coach team and develop featuring courses system | 第90-91页 |
| 5.2.3 Improve service level of the company via foreign exchange | 第91页 |
| 5.3 Marketing Strategy | 第91-94页 |
| 5.3.1 A variety of on- and off-line marketing activities | 第91-92页 |
| 5.3.2 Making full use of mobile connection to conduct marketing | 第92-93页 |
| 5.3.3 Brand Popularity Enhancement | 第93-94页 |
| 5.4 Appropriate financial leverage helping enterprise development | 第94-95页 |
| 5.4.1 Bring financial management into enterprise operation strategy | 第94-95页 |
| 5.4.2 Pave way for chain-like management pattern | 第95页 |
| 5.5 Chapter conclusion | 第95-97页 |
| Chapter Ⅵ Summary | 第97-100页 |
| 6.1 Main Findings in This Research | 第97-98页 |
| 6.2 Meaning of This Research | 第98-100页 |
| REFERENCE | 第100-101页 |
