| 摘要 | 第1-4页 |
| ABSTRACT | 第4-6页 |
| ACKNOWLEDGEMENTS | 第6-7页 |
| TABLE OF CONTENTS | 第7-9页 |
| CHAPTER 1 INTRODUCTION | 第9-15页 |
| ·REASONS FOR THE STUDY | 第9-13页 |
| ·PURPOSES OF THE STUDY | 第13-14页 |
| ·ORGANIZATION OF THE THESIS | 第14-15页 |
| CHAPTER 2 LITERATURE REVIEW | 第15-30页 |
| ·MANAGERIAL ETHICS | 第15-19页 |
| ·Definition of Ethics and Managerial Ethics | 第15-16页 |
| ·Perspectives on Managerial Ethics | 第16-17页 |
| ·Stakeholder Theory and CSR | 第17-18页 |
| ·Factors Affecting Managerial Ethics and Approaches to its Improvement | 第18-19页 |
| ·HOFSTEDE’S CULTURAL DIMENSIONS | 第19-23页 |
| ·Definition of Culture | 第19-21页 |
| ·Hofstede’s Five Dimensions of Culture | 第21-23页 |
| ·CONFUCIANISM AND ITS DEVELOPMENT IN CHINA AND JAPAN | 第23-30页 |
| ·Definition of Confucianism | 第23-24页 |
| ·Development of Confucianism in China | 第24-26页 |
| ·Spread of Confucianism in Japan | 第26-30页 |
| CHAPTER 3 RESEARCH METHODOLOGY | 第30-41页 |
| ·RESEARCH OBJECTIVES | 第30页 |
| ·THEORETICAL FRAMEWORKS | 第30-36页 |
| ·CASE STUDY AND COMPARATIVE ANALYSIS | 第36-39页 |
| ·FRAMEWORK OF THE STUDY | 第39-41页 |
| CHAPTER 4 CONFUCIUS’IDEAS RELATED TO MANAGERIAL ETHICS | 第41-51页 |
| ·ETHICS FOR GENERAL MANAGEMENT: MANAGING BY VIRTUE | 第41-43页 |
| ·ETHICS FOR HRM: MANAGING BY HUMANITY | 第43-44页 |
| ·ETHICS FOR CRM: WINNING CUSTOMERS BY L & F | 第44-47页 |
| ·ETHICS FOR LEADERSHIP: LEADING BY EXAMPLE | 第47-48页 |
| ·ETHICS FOR CSR: UNITING RIGHTEOUSNESS AND INTERESTS | 第48-51页 |
| CHAPTER 5 A STUDY OF HAIER’S AND PANASONIC’S MANAGERIAL ETHICS | 第51-81页 |
| ·HAIER’S MANAGERIAL ETHICS | 第51-62页 |
| ·Profile of Haier | 第52页 |
| ·Haier’s Code of Conduct | 第52-62页 |
| ·Ethics for General Management: Managing by Virtue | 第53-54页 |
| ·Ethics for HRM: Managing by Humanity | 第54-55页 |
| ·Ethics for CRM: Winning Customers by L & F | 第55-59页 |
| ·Ethics for Leadership: Leading by Example | 第59-60页 |
| ·Ethics for CSR: Uniting Righteousness and Interests | 第60-62页 |
| ·PANASONIC’S MANAGERIAL ETHICS | 第62-73页 |
| ·Profile of Panasonic | 第62-63页 |
| ·Panasonic’s Code of Conduct | 第63-73页 |
| ·Ethics for General Management: Managing by Virtue | 第65-66页 |
| ·Ethics for HRM: Humanity, Loyalty and Harmony | 第66-68页 |
| ·Ethics for CRM: Winning Customers by L & F | 第68-69页 |
| ·Ethics for leadership: Leading by Example | 第69-71页 |
| ·Ethics for CSR: Uniting Righteousness and Interests | 第71-73页 |
| ·SIMILARITIES IN HAIER’S AND PANASONIC’S CODES OF CONDUCT | 第73-75页 |
| ·DIFFERENCES IN CODES OF CONDUCT AND IN CULTURES REFLECTED | 第75-81页 |
| CHAPTER 6 CONCLUSIONS AND SUGGESTIONS | 第81-85页 |
| ·CONCLUSION | 第81-83页 |
| ·LIMITATIONS OF THE STUDY | 第83-84页 |
| ·SUGGESTIONS FOR FURTHER STUDY | 第84-85页 |
| BIBLIOGRAPHY | 第85-87页 |
