| Chinese Abstract | 第1-7页 |
| English Abstract | 第7-11页 |
| Chapter One: Introduction | 第11-18页 |
| ·Why Cognitive Linguistics? | 第11-12页 |
| ·Why communication pattern of Corporate Spirit? | 第12-14页 |
| ·How the theory works on the practical discourse? | 第14-15页 |
| ·The method and goal of this study | 第15-16页 |
| ·Method | 第15页 |
| ·Goal | 第15-16页 |
| ·Structure of the paper | 第16-18页 |
| Chapter Two: Cognitive Linguistics: A Brief Introduction | 第18-19页 |
| ·A brief introduction to Cognitive Linguistic | 第18页 |
| ·Different cognitive disciplines related with Cognitive Linguistics | 第18-19页 |
| Chapter Three: Schema | 第19-24页 |
| ·The theory history | 第19-20页 |
| ·The arguments of different terms | 第20页 |
| ·The properties of schemata | 第20-21页 |
| ·Today's versions and influences of schemata theory | 第21-22页 |
| ·Schemas as organizational units | 第22-23页 |
| ·Schemas as processors | 第23-24页 |
| Chapter Four: The Multidisciplinary Theory of Communication of CS | 第24-31页 |
| ·The definition of organizational culture | 第24-26页 |
| ·What is organizational culture? | 第24-25页 |
| ·Some types of organizational culture | 第25-26页 |
| ·CS stands for the core concept of organizational culture | 第26页 |
| ·Communication | 第26-29页 |
| ·Definition of communication | 第26-27页 |
| ·Influence of Internet on communication | 第27-28页 |
| ·Researches on Internet communication | 第28-29页 |
| ·Ways involved in Internet communication | 第29-31页 |
| ·Multiform of information communication | 第29-30页 |
| ·Purposes of information communication | 第30-31页 |
| Chapter Five: Analysis of the Materials and Explanation by Cognitive Theory | 第31-48页 |
| ·The study divided the CS expressions according to their numbers of characters | 第31-33页 |
| ·The study divided the CS expressions according to their structures | 第33-42页 |
| ·The study analyzed the four patterns of structure | 第33-37页 |
| ·The study analyzed pattern A further | 第37-42页 |
| ·The separate analysis of the number of words/terms | 第38-40页 |
| ·The separate analysis of the character number in each word/term | 第40-42页 |
| ·The study divided the CS expressions according to their element numbers | 第42-47页 |
| ·The study analyzed the element numbers | 第42-43页 |
| ·The study analyzed the elements semantically | 第43-47页 |
| ·The pattern found through analysis | 第47-48页 |
| Chapter Six: Discussions and Conclusion | 第48-52页 |
| Bibliography | 第52-57页 |
| Appendix | 第57-70页 |
