| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-19页 |
| 1 Introduction | 第19-23页 |
| 1.1 Background of the study | 第19-20页 |
| 1.2 Research Significance | 第20页 |
| 1.3 Research contents and research methodology | 第20-21页 |
| 1.3.1 Research contents | 第20-21页 |
| 1.3.2 Research Methodology | 第21页 |
| 1.4 Problem Statement | 第21页 |
| 1.5 Thesis Structure | 第21-23页 |
| 2.CHAPTER TWO: Literature Review | 第23-41页 |
| 2.1 Product Life Cycle | 第23-26页 |
| 2.1.1 Concept of PLC | 第23-25页 |
| 2.1.2 Life Cycle Management | 第25-26页 |
| 2.2 Portfolio management | 第26-28页 |
| 2.2.1 Definition of Product Portfolio | 第26-27页 |
| 2.2.2 Product Portfolio Management | 第27-28页 |
| 2.3 Strategy of market leader | 第28-30页 |
| 2.3.1 Improving market share strategy | 第29页 |
| 2.3.2 Discovering and expanding the market scale strategy | 第29-30页 |
| 2.3.3 Protecting existing market share strategies | 第30页 |
| 2.4 Models of Portfolio Analysis | 第30-41页 |
| 2.4.1 The BCG Matrix | 第31-34页 |
| 2.4.2 GE MATRIX | 第34-38页 |
| 2.4.3 Other Analysis Models | 第38-41页 |
| 3.Case Description | 第41-49页 |
| 3.1 Introduction of PL Home Lighting | 第41-43页 |
| 3.1.1 Backgroud of PL Company | 第41页 |
| 3.1.2 Vision and Strategy of the copmany | 第41-42页 |
| 3.1.3 The advantages of smart lighting | 第42-43页 |
| 3.2 Brief introduction of smart lighting | 第43-47页 |
| 3.2.1 The journey of lighting development | 第43页 |
| 3.2.2 Technology of Smart lighting | 第43-45页 |
| 3.2.3 Types of Lighting Control | 第45-47页 |
| 3.3 Product development status in PL Home Lighting | 第47-49页 |
| 3.3.1 Product categories in PL Home Lighting | 第47-48页 |
| 3.3.2 Proposition of product categories in PL Home Lighting | 第48页 |
| 3.3.3 The discussion on smart lighting in BG Hom Lighting | 第48-49页 |
| 4 Case Analysis | 第49-63页 |
| 4.1 Product life cycle by technology | 第49-53页 |
| 4.1.1 Development of lighting products with technology | 第49-50页 |
| 4.1.2 Regulatory intervention worldwide | 第50-51页 |
| 4.1.3 Technology application in PL Home Lighting | 第51-52页 |
| 4.1.4 The shift to smart lighting | 第52-53页 |
| 4.2 Analysis of Porters five forces model on smart lighting | 第53-58页 |
| 4.2.1 The Intensity of rivalry between the existing competitors | 第53-55页 |
| 4.2.2 The Threat of New Entrants | 第55-56页 |
| 4.2.3 The Customers’ Negotiating Power | 第56页 |
| 4.2.4 The Suppliers’ Power of Negotiation | 第56-57页 |
| 4.2.5 Pressure from the Substitute Products | 第57-58页 |
| 4.3 Application of GE Matrix on the category of smart lighting | 第58-61页 |
| 4.3.1 Indicator determination | 第58-59页 |
| 4.3.2 Classification of Product Category | 第59-60页 |
| 4.3.3 Analysis of Matrix | 第60-61页 |
| 4.4 Analysis of Product Portfolio | 第61-63页 |
| 4.4.1 Complexity of Product Category | 第61页 |
| 4.4.2 Sales Index of product Categories | 第61-63页 |
| 5 Suggestions | 第63-71页 |
| 5.1 Product Development and Product Portfolio | 第63-65页 |
| 5.1.1 Proposal of Product Portfolio | 第63-64页 |
| 5.1.2 Priority of Product Development | 第64-65页 |
| 5.2 Portfolio development | 第65-67页 |
| 5.2.1 Product differentiation | 第65页 |
| 5.2.2 Product Position | 第65-66页 |
| 5.2.3 Customization of lighting solution | 第66页 |
| 5.2.4 Product Compatibility | 第66-67页 |
| 5.2.5 Lighting as a service | 第67页 |
| 5.3 Adaption of Operation being with smart lighting | 第67-71页 |
| 5.3.1 Product Design | 第68页 |
| 5.3.2 Marketing | 第68-69页 |
| 5.3.3 After-sale service | 第69-70页 |
| 5.3.4 Human Resource | 第70页 |
| 5.3.5 Security Control | 第70-71页 |
| 6 Conclusion | 第71-72页 |
| Reference | 第72-75页 |
