| 中文摘要 | 第1-6页 |
| Abstract in English | 第6-10页 |
| Chapter 1 Introduction | 第10-14页 |
| ·Research Background of the Thesis | 第10-12页 |
| ·Research Objectives of the Thesis | 第12-13页 |
| ·Overview of the Thesis | 第13-14页 |
| Chapter 2 Literature Review | 第14-31页 |
| ·Studies in China and Abroad | 第14-22页 |
| ·On Intercultural Communication | 第14-17页 |
| ·On Kung Fu Panda | 第17-22页 |
| ·Intercultural Communication Theories Concerned | 第22-31页 |
| ·Encoding and Decoding Theory | 第23-25页 |
| ·Gate Keeping Theory | 第25-28页 |
| ·Cultivation Theory | 第28-31页 |
| Chapter 3 Movie Medium & Its Cultural Communication Function | 第31-35页 |
| ·An Introduction to Movie Medium | 第31页 |
| ·Cultural Communication Function of Movie Medium | 第31-35页 |
| ·Relation between Movie Medium and Culture | 第31-32页 |
| ·Cultivation on Audiences by Movie Medium | 第32-35页 |
| Chapter 4 Intercultural Communication in Kung Fu Panda | 第35-49页 |
| ·A Brief Introduction to Kung Fu Panda | 第35-36页 |
| ·Chinese Elements,Culture and Philosophy Presented in Kung Fu Panda | 第36-44页 |
| ·Chinese Elements Presented in Kung Fu Panda | 第37-40页 |
| ·Chinese Culture Presented in Kung Fu Panda | 第40-43页 |
| ·Chinese Philosophy Presented in Kung Fu Panda | 第43-44页 |
| ·Integration of Chinese and American Cultures Reflected in Kung Fu Panda | 第44-49页 |
| ·Cultural Integration Reflected in Roles | 第44-46页 |
| ·Cultural Integration Reflected in Movie Lines | 第46-47页 |
| ·Cultural Integration Reflected in Values | 第47-49页 |
| Chapter 5 Analyses of Intercultural Communication StrategiesAdopted in Kung Fu Panda | 第49-65页 |
| ·Strategy of Dual Encodings | 第49-55页 |
| ·First Encoding of Chinese Elements to Present Chinese Culture | 第49-53页 |
| ·Second Encoding of Chinese Elements to Present American Values | 第53-55页 |
| ·Audience Strategy | 第55-60页 |
| ·Target at Audiences of All Ages | 第56-57页 |
| ·Meet Audiences' Entertainment Needs | 第57-58页 |
| ·Provide Audiences with a Motivational Story | 第58-60页 |
| ·Subject Strategy | 第60-65页 |
| ·Gatekeepers of Kung Fu Panda | 第61-62页 |
| ·Gate Keeping on Kung Fu Panda | 第62-65页 |
| Chapter 6 Conclusion | 第65-70页 |
| ·Enlightenments | 第65-68页 |
| ·Find a "Joint Point" of Globalization and Localization | 第65-67页 |
| ·Cultivate Eligible Gatekeepers | 第67页 |
| ·Cultivate Global Audiences | 第67-68页 |
| ·Limitations and Suggestions for Future Study | 第68-70页 |
| Bibliography | 第70-73页 |
| Acknowledgement | 第73-74页 |
