| 摘要 | 第1-7页 |
| Abstract | 第7页 |
| 1.Introduction | 第7-9页 |
| 2.Current situation analysis | 第9-16页 |
| ·Analysis of typical players in different selected cities | 第9-13页 |
| ·List of eight representative companies | 第10页 |
| ·Current situation of online meal ordering service business in present market | 第10-13页 |
| ·Analysis of strengths and weaknesses of selected players | 第13-14页 |
| ·Online meal ordering service is in early development stage | 第14-15页 |
| ·The reasons why the market develops slowly | 第15-16页 |
| ·Limitation in technology and service | 第15页 |
| ·Limitation in business mode | 第15页 |
| ·Restaurant's demand of profit | 第15页 |
| ·Restaurants' participation | 第15页 |
| ·Customers' consuming custom | 第15页 |
| ·Customers' consuming psychology | 第15-16页 |
| ·Customers' consuming expectation | 第16页 |
| ·Propaganda is not enough | 第16页 |
| 3.Market size | 第16-18页 |
| ·Market size of online meal ordering market in China | 第16页 |
| ·Market size in Shanghai | 第16页 |
| ·Market size in China | 第16页 |
| ·Market development forecast | 第16-17页 |
| ·General information about the internet development in China | 第17-18页 |
| 4.A new business model for online catering market | 第18-40页 |
| ·Mock-case and operating by using the new model | 第18-26页 |
| ·The characteristics of Esfomo.cn business and the main present problems of the industry | 第18-19页 |
| ·The flow chart of Esfomo.cn business process | 第19-21页 |
| ·The advantages of Esfomo.cn services | 第21页 |
| ·Esfomo.cn's competitive advantages | 第21-24页 |
| ·Comparing China's online meal ordering market with international market | 第24-26页 |
| ·Market strategy | 第26-40页 |
| ·Market target in Shanghai | 第26-27页 |
| ·Comparative analysis of representative companies and Esfomo.cn | 第27-29页 |
| ·Market segmentation | 第29-31页 |
| ·Marketing strategy | 第31-32页 |
| ·Pricing | 第32-33页 |
| ·Branding | 第33页 |
| ·Management | 第33-35页 |
| ·Target restaurant forecasting | 第35-36页 |
| ·Analysis of uncertainty | 第36-37页 |
| ·Analysis of risk | 第37-40页 |
| 5.Conclusions | 第40-42页 |
| ·Very limited service | 第40页 |
| ·Lack of three main services | 第40页 |
| ·The market is underdeveloped | 第40页 |
| ·The underdevelopment caused by two reasons | 第40页 |
| ·Having comparative competition advantage | 第40页 |
| ·Market entrance suggestion | 第40-41页 |
| ·New model is reasonable and feasible | 第41-42页 |
| List of References | 第42-43页 |
