Ⅰ. Introduction | 第1-11页 |
1. The Purpose and Significance of the Study | 第8-10页 |
2. Methodology | 第10-11页 |
3. The Structure of the Study | 第11页 |
Ⅱ. Literature Review | 第11-26页 |
1. Understanding Culture | 第11-15页 |
2. Cultural Dimensions | 第15-21页 |
3. Intercultural Communication | 第21-23页 |
4. Negotiation | 第23-26页 |
Ⅲ. Impacts of Cultural Differences on Business Negotiation | 第26-35页 |
1. Core Factors of Chinese and American culture | 第27-32页 |
2. Impacts of Culture on Business Negotiation | 第32-35页 |
Ⅳ. Case Analysis of Cultural Differences in Business Negotiation | 第35-67页 |
1. Cultural Differences in the Pre-negotiation Phase | 第35-42页 |
2. Cultural Differences in the Face-to-Face Negotiation | 第42-64页 |
3. Cultural Differences in the Post-negotiation Phase | 第64-67页 |
Ⅴ. Suggestions about Effective Business Negotiation | 第67-73页 |
1. Avoid Ethnocentrism and Enhance Cultural Awareness | 第67-70页 |
2. Try to Be Well Prepared Before Negotiation | 第70-71页 |
3. Avoid the Negative Consequence of Stereotyping | 第71-73页 |
Ⅵ . Conclusion | 第73-76页 |
1. Conclusion | 第73-75页 |
2. Limitations | 第75-76页 |
References | 第76-79页 |
Acknowledgements | 第79-80页 |
致谢 | 第80页 |