| 摘要 | 第6-10页 |
| Abstract | 第10页 |
| Introduction | 第12-16页 |
| 1. Chapter I. Argentina’s Wine Industry: Production and Promotion Strategies in the Past Decades | 第16-39页 |
| 1.1 Industry Shift: From Quantity-Driven to a Quality-Driven Model | 第17-22页 |
| 1.2 From Domestic Consumption to an Export-Oriented Industry | 第22-25页 |
| 1.3 Innovation, FDI Structure and R&D | 第25-33页 |
| 1.4 Argentina’s Competitive Advantages | 第33-39页 |
| 1.4.1 The Real Effective Exchange Rate | 第36-39页 |
| 2. Chapter II. Chinese Wine Market: Consumption Patterns, Local Production and Distribution Channels | 第39-51页 |
| 2.1 Domestic Market: Characteristics and Main Players | 第40-44页 |
| 2.2 Consumption Patterns | 第44-46页 |
| 2.3 Distribution Networks | 第46-48页 |
| 2.4 Local Production and Global Competition | 第48-51页 |
| 3. Chapter III: Statistical Data Analysis | 第51-66页 |
| 3.1 Tariff Structure | 第52-54页 |
| 3.2 Import and Export Dynamics | 第54-57页 |
| 3.3 Quality vs. Quantity | 第57-58页 |
| 3.4 Comparative Advantage and Complementarity | 第58-61页 |
| 3.5 The Chilean FTA Case | 第61-66页 |
| 4. Conclusions | 第66-69页 |
| Appendix I. Grape Cultivated Area by Variety (1980-2010) | 第69-70页 |
| Appendix II. Wine Imports by Country of Origin | 第70-71页 |
| References | 第71-72页 |
