| Abstract | 第1-4页 |
| 摘要 | 第4-7页 |
| Introduction | 第7-9页 |
| Chapter One Literature Review and the New Product Development Approach | 第9-15页 |
| Literature Review | 第9-12页 |
| The New Product Development Approach | 第12-15页 |
| Chapter Two The Impacts of Information Age on the American Society | 第15-21页 |
| Ⅰ The Concept of Information Age | 第15-16页 |
| Ⅱ The Features of Information Age | 第16-17页 |
| Ⅲ Changes of Media in the Information Age | 第17-21页 |
| 1. Media Convergence | 第17-19页 |
| 2. The Rise of Audience Power | 第19-21页 |
| Chapter Three The Challenges for American Newspaper Industry in the Information Age | 第21-34页 |
| Ⅰ Decline of Circulations | 第21-24页 |
| 1. Changes of Circulations in recent Years | 第21-22页 |
| 2. Factors Contributing to the Decline of Circulations | 第22-24页 |
| Ⅱ Decline of Profits | 第24-26页 |
| 1. Changes of Profits in recent Years | 第24-25页 |
| 2. Factors Contributing to the Decline of Profits | 第25-26页 |
| Ⅲ Decline of Readership | 第26-30页 |
| 1. Changes of Readership in recent Years | 第26-28页 |
| 2. Factors Contributing to the Decline of Readership | 第28-30页 |
| Ⅳ Decline of Image | 第30-34页 |
| 1. Decline of Journalism Ethics | 第30-31页 |
| 2. Decline of Attraction to Investors | 第31-32页 |
| 3. Decline of Content | 第32-34页 |
| Chapter Four Strategies adopted by American Newspaper Industry | 第34-47页 |
| Ⅰ Strategies aimed to enlarge Circulations | 第34-37页 |
| 1. Discounting | 第34-35页 |
| 2. Globalization | 第35-36页 |
| 3. Community and specialized Papers | 第36页 |
| 4. Redesigning | 第36-37页 |
| Ⅱ Strategies aimed to gain more Profits | 第37-40页 |
| 1. Online Newspapers | 第37-38页 |
| 2. Concentration and Cooperation | 第38-39页 |
| 3. Improve Management | 第39-40页 |
| Ⅲ Strategies aimed to broaden Readership | 第40-44页 |
| 1. Maintain the Traditional | 第40-41页 |
| 2. Open new Readers | 第41-42页 |
| 3. Free Papers | 第42-43页 |
| 4. Newspaper in Education | 第43-44页 |
| Ⅳ Strategies aimed to improve Image | 第44-47页 |
| Chapter Five A New Product Development Solution | 第47-53页 |
| Ⅰ The Necessity for Changes in American Newspaper Industry | 第47-48页 |
| Ⅱ. The New Product Development Strategy | 第48-53页 |
| 1. The basic Notions of NPD Approach | 第48-50页 |
| 2. Case Study: The Charlotte Observer: Observer Homes, a monthly, Free-distribution Magazine | 第50-53页 |
| Conclusion | 第53-55页 |
| Bibliography | 第55-57页 |
| Appendix | 第57-74页 |
| Acknowledgements | 第74页 |
