| ABSTRACT | 第1-6页 |
| 内容提要 | 第6-8页 |
| CONTENTS | 第8-10页 |
| Chapter 1 Introduction | 第10-12页 |
| Chapter 2 General Theory of Corporate Culture | 第12-19页 |
| ·The Emergence of Corporate Culture | 第12-14页 |
| ·The Definition of Corporate Culture | 第14-15页 |
| ·The Characteristics of Corporate Culture | 第15-16页 |
| ·The Function of Corporate Culture | 第16-17页 |
| ·The Status of Corporate Culture in Corporate Administration | 第17-19页 |
| Chapter 3 Foreign Excellent Corporate Cultures | 第19-45页 |
| ·Japanese Corporate Culture | 第19-36页 |
| ·Panasonic Corporate Culture | 第19-27页 |
| ·SONY Corporate Culture | 第27-35页 |
| ·The Characteristics of Japanese Corporate Culture | 第35-36页 |
| ·American Corporate Culture | 第36-45页 |
| ·Wal-Mart Corporate Culture | 第36-39页 |
| ·IBM Corporate Culture | 第39-43页 |
| ·The Characteristics of American Corporate Culture | 第43-45页 |
| Chapter 4 General Conditions of Chinese Corporate Culture | 第45-53页 |
| ·The History of Chinese Corporate Culture Construction | 第45-47页 |
| ·Minsheng Culture | 第45-46页 |
| ·Daqing Culture | 第46-47页 |
| ·Haier Culture | 第47页 |
| ·The Problems That Chinese Enterprises Face in Their Corporate Culture Construction | 第47-51页 |
| ·Similarity | 第48页 |
| ·Formalism | 第48-49页 |
| ·Inactiveness | 第49-50页 |
| ·Unshared Vision | 第50-51页 |
| ·Gradual Maturity of China's Corporate Culture | 第51-53页 |
| Chapter 5 Developmental Direction for China's Corporate Culture Construction | 第53-73页 |
| ·Chinese corporate culture construction will have to be combined with Chinese traditional culture | 第53-56页 |
| ·Chinese enterprises should have their own unique cultural ideology | 第56-59页 |
| ·Chinese enterprises should highly value the function of talents | 第59-63页 |
| ·Study-type organization should be popularized | 第63-65页 |
| ·Corporate image should be molded into a famous brand | 第65-67页 |
| ·Information means should be made full use of in scientific management | 第67-69页 |
| ·The management of corporate culture should be alloyed | 第69-71页 |
| ·Conclusion | 第71-73页 |
| REFERENCE | 第73-74页 |
| ACKNOWLEDGEMENT | 第74-75页 |
