| 摘要 | 第3-4页 |
| Abstract | 第4页 |
| Table of Contents | 第5-7页 |
| Chapter One Introduction | 第7-12页 |
| 1.1 Research contents of intercultural communication | 第7页 |
| 1.2 The background of college business English course establishment | 第7-8页 |
| 1.3 The necessity and importance of intercultural communication teaching of business English in Chinese university | 第8-10页 |
| 1.4 Cultural teaching aim | 第10-11页 |
| 1.5 Research subject | 第11页 |
| 1.6 Paper Structure | 第11-12页 |
| Chapter Two Literature Review | 第12-20页 |
| 2.1 Business English and business English teaching | 第12-14页 |
| 2.1.1 Characteristic of business English | 第12-13页 |
| 2.1.2 Development of business English teaching | 第13-14页 |
| 2.2 Culture and communication | 第14-18页 |
| 2.2.1 Culture | 第14-16页 |
| 2.2.1.1 Definition of the culture | 第14页 |
| 2.2.1.2 Characteristics of the culture | 第14-15页 |
| 2.2.1.3 Categories of culture | 第15页 |
| 2.2.1.4 Knowledge culture and communication culture | 第15-16页 |
| 2.2.2 Communication | 第16-17页 |
| 2.2.2.1 Definition of communication | 第16页 |
| 2.2.2.2 Characteristic of communication | 第16-17页 |
| 2.2.3 Intercultural communication | 第17-18页 |
| 2.2.3.1 Definition of the intercultural communication | 第17-18页 |
| 2.2.4 Effective communication | 第18页 |
| 2.2.4.1 Communication effect | 第18页 |
| 2.2.4.2 Effective communication | 第18页 |
| 2.3 Language communication | 第18-19页 |
| 2.3.1 Language limitation of intercultural communication | 第18-19页 |
| 2.3.2 Language and culture | 第19页 |
| 2.3.2.1 Spair-Whorf Hypothesis | 第19页 |
| 2.3.2.2 The relationship between language and culture | 第19页 |
| 2.4 Culture teaching situation | 第19-20页 |
| Chapter Three "Macro Analysis" of Chinese Culture and British & American Culture | 第20-34页 |
| 3.1 Individualism versus collectivism | 第20-23页 |
| 3.1.1 Individualism | 第20页 |
| 3.1.2 Collectivism | 第20页 |
| 3.1.3 The history reason of Individualism and collectivism | 第20-22页 |
| 3.1.4 The reality meaning of Individualism and collectivism | 第22-23页 |
| 3.2 Right-orientation versus duty-orientation | 第23-26页 |
| 3.2.1 Right-orientation | 第23-24页 |
| 3.2.2 Duty-orientation | 第24页 |
| 3.2.3 The history reason of right-orientation and duty-orientation | 第24-25页 |
| 3.2.4 The meaning of right-orientation and duty-orientation | 第25-26页 |
| 3.3 Law versus virtue as regulating power for social order | 第26-29页 |
| 3.3.1 Law as regulating power for social order | 第26页 |
| 3.3.2 Virtue as regulating power for social order | 第26页 |
| 3.3.3 The history reason of law versus virtue as regulating power for social order | 第26-28页 |
| 3.3.4 The meaning of law versus virtue as regulating power for social order | 第28-29页 |
| 3.4 Doing versus being and pulling versus pushing | 第29-34页 |
| 3.4.1 Introduction of doing versus being and pulling versus pushing | 第29-31页 |
| 3.4.2 The reason of doing versus being and pulling versus pushing | 第31页 |
| 3.4.3 The meaning of doing versus being and pulling versus pushing | 第31-34页 |
| Chapter Four Culture Teaching in College Business English Class | 第34-48页 |
| 4.1 Culture knowledge acquisition | 第34-36页 |
| 4.1.1 Language acquisition and culture acquisition | 第34页 |
| 4.1.2 The approach of culture language acquisition | 第34-35页 |
| 4.1.3 The principle of culture knowledge acquisition | 第35-36页 |
| 4.1.3.1 Phase principle | 第35页 |
| 4.1.3.2 Pertinence principle | 第35页 |
| 4.1.3.3 Integration principle | 第35页 |
| 4.1.3.4 Scientific principle | 第35-36页 |
| 4.2 Knowledge culture and communicative culture | 第36-37页 |
| 4.3 Data from job market | 第37-40页 |
| 4.3.1 General requirements from enterprises | 第37页 |
| 4.3.2 English requirement | 第37-38页 |
| 4.3.3 Business knowledge | 第38-39页 |
| 4.3.4 Ability and personality | 第39-40页 |
| 4.4 Examples of culture teaching in business English Class | 第40-48页 |
| 4.4.1 Attitude towards promotion | 第40-41页 |
| 4.4.2 The attitude towards right | 第41-44页 |
| 4.4.3 The hidden culture in the text | 第44-46页 |
| 4.4.4 Competition | 第46-48页 |
| Chapter Five Suggestions for Cultivation of ICC in Business English Class | 第48-51页 |
| 5.1 Culture aside | 第48页 |
| 5.2 Cultural capsules | 第48页 |
| 5.3 Cultural clusters | 第48-49页 |
| 5.4 Culture short play | 第49-51页 |
| Chapter Six Conclusion | 第51-52页 |
| Bibliography | 第52-53页 |
| 攻读硕士学位期间取得的科研成果 | 第53-54页 |
| Acknowledgements | 第54页 |
