| Abstract | 第4页 |
| INTRODUCTION | 第7-9页 |
| 1 Research on the nature of exhibition activities | 第9-15页 |
| 1.1 The concept and functions of exhibitions | 第9-10页 |
| 1.2 Classification of exhibitions | 第10-12页 |
| 1.3 Preparation process of participation in exhibition | 第12-15页 |
| 2 Assessment of participation in an exhibition | 第15-19页 |
| 2.1 Assessment of effectiveness of exhibition activities | 第15-16页 |
| 2.2 Potential risks assessment of exhibition activities | 第16-19页 |
| 3 Analysis of exhibition activities of "Alutech" group of companies | 第19-36页 |
| 3.1 Organizational-economic characteristics of "Alutech" group of companies | 第19-25页 |
| 3.2 Exhibition activities of "Alutech" group of companies | 第25-29页 |
| 3.3 Effectiveness Analysis of exhibition activities of "Alutech" group ofcompanies | 第29-31页 |
| 3.4 Potential risks analysis of exhibition activities of "Alutech" group ofcompanies | 第31-36页 |
| 4 Improvement of exhibition activities of "Alutech" group of companies | 第36-47页 |
| 4.1 Improvement recommendations for "Alutech" group of companies accordingto the potential risks analysis of exhibition activities | 第36-38页 |
| 4.2 Recommendations for preparation process of exhibition activities of "Alutech"group of companies | 第38-40页 |
| 4.3 Improvement recommendations for effectiveness analysis of exhibitionactivities of "Alutech" group of companies | 第40-47页 |
| 5 Project development for"Alutech" group of companies(<>exhibition) | 第47-53页 |
| CONCLUSION | 第53-57页 |
| 参考文献 | 第57-59页 |
| APPENDIX 1 | 第59-60页 |
| APPENDIX 2 | 第60-61页 |
| APPENDIX 3 | 第61-62页 |
| APPENDIX 4 | 第62-63页 |
| APPENDIX 5 | 第63-64页 |
| APPENDIX 6 | 第64-65页 |
| APPENDIX 7 | 第65-66页 |
| APPENDIX 8 | 第66-67页 |
| APPENDIX 9 | 第67-68页 |
| APPENDIX 10 | 第68-69页 |
| 攻读硕士学位期间发表学术论文情况 | 第69-70页 |
| 致谢 | 第70-71页 |
